Singing the Bite Me Song


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April 02, 2005

Those April Foolers at Google

I know I give Google a hard time on this site sometimes, but that's just because those to whom much is given, much is expected.

Today they had a pretty good one, tho. (hey Google folks, I sure hope you weren't fooling about increasing the memory for gmail... that was slick, that running number!)

Link: Google Gulp.

Think fruity. Think refreshing. Think a DNA scanner embedded in the lip of your bottle reading all 3 gigabytes of your base pair genetic data in a fraction of a second, fine-tuning your individual hormonal cocktail in real time using our patented Auto-Drink™ technology, and slamming a truckload of electrolytic neurotransmitter smart-drug stimulants past the blood-brain barrier to achieve maximum optimization of your soon-to-be-grateful cerebral cortex. Plus, it's low in carbs! And with flavors ranging from Beta Carroty to Glutamate Grape, you'll never run out of ways to quench your thirst for knowledge.

Googlegulp

I'm also giggling at the fine print Privacy Policy too:

Google Gulp and Your Privacy

From time to time, in order to improve Google Gulp's usefulness for our users, Google Gulp will send packets of data related to your usage of this product from a wireless transmitter embedded in the base of your Google Gulp bottle to the GulpPlex™, a heavily guarded, massively parallel server farm whose location is known only to Eric Schmidt, who carries its GPS coordinates on a 64-bit-encrypted smart card locked in a stainless-steel briefcase handcuffed to his right wrist. No personally identifiable information of any kind related to your consumption of Google Gulp or any other current or future Google Foods product will ever be given, sold, bartered, auctioned off, tossed into a late-night poker pot, or otherwise transferred in any way to any untrustworthy third party, ever, we swear. See our Privacy Policy.

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Best of all is the FAQ, which has these gems:

1. How does Google Gulp work?

Well, to comprehend the long version of this answer, you'd need a PhD (from Stanford, natch). The short version is, our brains process data by sending electrical impulses called neurotransmitters between billions of neurons via axons running between synapses, much the way buses travel between stations, or MP3 files travel between felonious suburban teenagers. The molecular compound that fuels Google Gulp speeds up this process by, among various startling feats of neurochemical legerdemain, limiting the activity of the enzyme monoamine oxidase. You think faster – and feel better.

What's more, through our patented real-time DNA-scanning process, Auto-Drink™, Google Gulp is actually able to "take a picture" of your genetic profile, reconfigure its molecular composition on the fly, and subtly alter your brain's intricate mosaic of axonial patterns in order to facilitate even faster cognitive processing.

2. Wait – you're saying Auto-Drink™ changes my brain chemistry?

Purple_300

Um, yeah – but for the better.

3. Isn't that kind of dangerous?

Well, none of the lab rats who've been pounding this stuff for the past eight months have keeled over yet, which we find fairly reassuring. At any rate, you should be aware that by popping the seal on the twist-off Gulp cap, you send a wireless signal to Google's servers indicating your irrevocable acceptance of the Google Gulp Terms and Conditions, which do include the possibility, however remote, of hideous genetic mutation resulting from your consumption of this product. We're pretty sure you won't die, though.

4. What if I don't want to use Auto-Drink™?

No problem – simply turn off Auto-Drink™ on your Google Gulp preferences page.

5. Well, shouldn't Auto-Drink™ be default-off?

You mean we should cripple a perfectly useful feature just because of a little bad PR?

6. Yes.

Okay.

[...]

April 2, 2005 at 01:03 AM in Favorite Links, Food and Drink, Intellectual Property, Singing the Bite Me Song, Web/Tech | Permalink

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