Atlanta Media Bloggers

Let's have a virtual meeting this month!

Hey y'all!

Yeah, it's been cooooollld out, and rainy enough to curl your hair. And yeah, a whole bunch of us have conflicts up the wazoo, preventing us from making a goodly quorum for our monthly mind meld.

And yeeeaaah, SOME of us got to go on a cool road trip, and they need to be telling the rest of us who didn't go some wacky stories, amazing anecdotes, and tortured theories about Web 2.0 and unConferences (what the hell is an unConference, anyway? I'm asking this on behalf of the peanut gallery. There are no stupid questions around here).

The topic for our meeting, if we had been able to hold it, was going to be Online Communities, and the intangible something that makes them hold together, that gives them power, that structures cyberspace perhaps more strongly than in some of our real lives.

What is it? One friend once told me that online communities were fake, no more real than the people who gather at around the piano in the lounge at an airport bar. He said there's nothing that really ties the people together, no strong ties, no obligations. People come, and they go.

And some of us actually like communities that have that kind of freedom, the freedom from guilt and obligation, the knowledge that the people who are present are there because they want to be, not because anyone is making them. That was one of the beautiful things I discovered in my online ethnography of the very strong communities of the Xenaverse, the fandom groups centered around the TV show "Xena: Warrior Princess."

I think of it like gravity, the so-called "strength of weak ties." Of all the forces in physics (electromagnetic, strong nuclear force, weak nuclear force), gravity appears to be the weakest, the easiest to overcome (don't believe me? Jump!). But gravity is like a prevailing wind. You can stand against it, but it ends up shaping everything (even the shape of the cellulite in our legs!). Gravity holds entire solar systems in orbit, and more. I think the weakest force field can actually be the strongest.

Businesses look at the blogosphere and social media as an opportunity, but often they see it as a top-down opportunity for them, rather than a chance to harness real bottom-up grassroots force.

But is that a real force? Or is it like herding cats?

Or maybe the mindset is all wrong. Maybe its wrong to even think that cats should be herded in the first place.

Soooo, what are we doing here? Do you want to be here? Are you obligated to be here? Do you get something of value out of being here? Is this a cool community to be a part of?

If so, I hope some more of you will chime in in this space. It's been a while since I sent out invitations on how to use this site, but I am happy to resend any invitations that got lost or misplaced. Just zap me a note.

If you have a blog or blogs, a good blog promotion strategy is to get hooked in with an existing community, so that people start reading your blog, and folks comment back and forth on each others' blogs, and we can spread some link love around.

I SURE WOULD LIKE TO BE SPREADING SOME MORE LINK LOVE AROUND!

So if you've got a blog, post up a little introduction to it here on this site, with your link. Tell us why we should peek in, check your blog out. Maybe you're feeling shy, just getting your blog legs. We'll hold your hand. That's what link love is all about.

We're Atlanta Media Bloggers. We're into blogs. We have blogs. OK, all together now:

Send us your links, your huddled URLs longing to breathe free...

Ahhh. Isn't that better?

Let the virtual meeting commence.

All in flavor? Up hosed?

respectfully submitted,

Chris Boese

Breakfast is served

James Harris from ListenShare has stepped up to provide breakfast for the conference.

update already on the Atlanta Media un-Conf

Wow! I give you people an action plan and you start acting.

We have a date, Saturday, February 10, 2007
Time 9:00am to 3:00pm

We have had SEVERAL offers and suggestions for venue, but I am going with
Kennesaw State University. I like the idea of the college setting.

We have the gang from Greensboro ready and willing to help - thank you so much!

I have some ideas for speakers that I will reach out to - let me know if there is any particluar interest.

Need food sponsored, I think a few people are on top of that already.

and here we go...

Atlanta Social Media Un-Conference Action Plan

Hi Everyone,

Kevin Howarth, Andrew Lunde, James Harris, Amber Rhea, Rusty Tanton and I had a great visit to Greensboro, NC for ConvergeSouth 2006. ConvergeSouth attracted about 200 people, all bloggers, mostly from the area but also from as far as Baltimore. They had really great discussion leaders such as Elizabeth Edwards and Robert Scoble. Breakfast was provided by Edelman, Lunch was provided by PayPerPost and the A&T University provided the facilities. The event was free for everyone. After the event, there was a sign up for hosted dinners, which was paid for by each person.

I got to speak with one of the organizers who happens to be from Atlanta (grew up down the street from Martin Luther King Jr) and she is more than willing to provide any guidance for our Atlanta Un-Conference.

James Harris and I discussed some of  things that need to happen to get more momentum going to make this work. We made a few decisions that needed to be made.

The conference will be held on Saturday, February 10, 2007 from 9:00 am to 3:00 pm
At this time we are setting the attendance to be 100 people

We need a venue - let me know who you know that we can contact that will be willing to provide a space.

We need sponsors to provide breakfast and lunch - who do you know?

We need to nail down who to invite as discussion leaders. I would like to see topics about online community building, RSS, podcasting, streaming video, social networking spaces, Enterprise 2.0 and virtual worlds (any other ideas?)

We will need to raise a little money to provide accommodations for any speakers.

We need PR (that sounds like a committee)

Please email me with your ideas and suggestions at sherryheyl[@]gmail.com

Net Neutrality on PBS

For people who spend a lot of time online, "network neutrality" is one of the most important issues pending in Washington. But the question of whether to create a "premium lane" on the information superhighway also has a lot of bearing on TV, too. This Wednesday, Rick Karr will examine the future of the Internet for PBS’ Moyers on America.

Check out http://www.pbs.org/moyers/moyersonamerica/net/index.html

NOTE: This will air tonight on Channel 30 at 10pm too.

"10 Commandments of Web 2.0" cracks me up...

Found it on the AU Blog, and wanted to point up my favorite bits.

Link: The 10 Commandments of Web 2.0.

The 10 Commandments of Web 2.0

1. I am the Lord thy Google, which have brought thee out of the land of Web 1.0, out of the house of bondage. Thou shalt have no other search engines before me.

[...]

2. Thou shalt not take the name of Apple in vain.

The music of the righteous man is beset on all sides by the iniquities of the RIAA and the tyranny of MSN. Blessed is he, who in the name of iTunes and 99 cents, shepherds the weak through the valley of “The Darkness,” for he is truly his brother’s keeper and the finder of “Lost” children. And I will Digg down thee with great vengeance and furious anger those who would attempt to poison and destroy my Macbook. And you will know my name is Steve Jobs when I lay my DRM vengeance upon thee.

3. Thou shalt not make copies of any Flickr image, or any likeness of anything that is in heaven above, or that is in the earth beneath, or that is in the water under the earth without first checking the creative commons license. Thou shalt not download it thyself and serve them from your server.

[...]

4. Remember the sabbath day, to keep it holy.

Get the hell out of the house Sunday. Seriously. The world will not end if you don’t blog for 1 day out of the week. Go take a walk in the park or streak a football game. It will give you something to blog about on Monday.

5. Honor thy fathr and thy mothr: thy website names may not be long.

[...]

6. Thou shalt not kill your comments.

Only Seth Godin and Satan have blogs without comments. If you’re going to have a blog, let people interact with it.

7. Thou shalt not commit adultery (if you have an AOL account.)

The AOL data leak showed us all the dangers of search histories and large companies releasing large amount of semi-personally identifiable information. If you’re going to get some cookie, delete your cookies. And if you can, cancel your AOL account.

[...]

9. Thou shalt not bear false witness against Wikipedia.

I’m looking at you Steven Colbert. We can’t have just anyone modifying the sum of all human knowledge at will. Not unless we live in Washington and/or our last names start with O’Reilly.

10. Thou shalt not bookmark thy neighbor’s house, thou shalt not bookmark thy neighbor’s wife, nor his manservant, nor his maidservant, nor his ox, nor his ass, nor anything that is thy neighbor’s.

It’s called tagging now and you should covet it like crazy. And you must put it in a cloud – it’s most angelic.

[...]

Should interactive media be doing a better job of managing expectations?

First, this article just struck me as counter-intuitive, because all the numbers have been running high precisely in the opposite direction.

Then, I wondered if it is linked to the expectations game, the land-rush mentality that turned the Internet into Oklahoma in the late 1990s, with ripe money poised at the border, wanting to be a Sooner.

The money rushes in, the money rushes out, all because interactive media won't immediately transform itself into a push-button marketing free cash bonanza? Like with old media companies, will a slower than 28% growth spawn a shareholder exodus?

That sounds too easy, tho, given the massive Ford cutbacks announced recently.

And why is there a decline in financial advert money? Mortgage market slump? Too soon, or is it? Why would one of the most profitable industries in U.S history (credit industry) back off? I know there's a mortgage adjustment going on, but could there be a trimming back on consumer credit too? Larger economic trends that capital gains and investment machinations of the super-rich can't disguise?

Hey, don't ask me. I'm not a broker. I just know Yahoo! has had an aggressive and intensely creative year, and it surprised me more often than once in the past year, with interesting content and interactivity plays. Generally, I'd consider that a good thing. I dunno. Maybe Yahoo! was sucking in some more traditional old media investors, and they got cold feet quick.

Link: Yahoo Says Ad Growth Is Slowing; Stock Dives - New York Times.

Yahoo Says Ad Growth Is Slowing; Stock Dives

By SAUL HANSELL

Published: September 19, 2006

Shares of  Yahoo fell more than 11 percent today after the company disclosed that it had sold less advertising in the last few weeks than it expected, largely because of a slowdown in automobile and financial advertising.

Speaking to a conference held in New York by  Goldman Sachs, Terry S. Semel, Yahoo’s chief executive, said that while advertising continued to grow from these industries, “they’re not growing as quickly as we might have hoped at this point in time.”

Yahoo said that it would still meet its financial targets for the third quarter, but that its profit and revenue will be toward the bottom of the range it had estimated.

[...]

The bottom of that range represents a 20 percent growth in revenue and a 16 percent growth on operating cash flow.

That would represent a further slowing of Yahoo’s growth. In the second quarter its revenue grew by 28 percent. And that result was lower than analysts expected, causing the company’s shares to slide. Over the summer, Yahoo’s stock had regained all of that loss until today’s disclosure.

[...]

Still, Wall Street analysts said it appeared that Yahoo’s problems were  not widespread in the industry.

“Not everything is hunky-dory in Yahoo land,” said Jordan Rohan, an analyst with RBC Capital Markets. “Yahoo’s audience is not growing as fast as it once did.” Mr. Rohan added that Yahoo appeared to have unusual turnover among its executives and that this might have hurt its ability to sell advertising.

Susan Decker, Yahoo’s chief financial officer, told the investors that the advertising slowdown affected both text-based search advertising and graphical display advertising, an area in which Yahoo is the leader.

[...]

Meeting Announcements and a New Blog

Hi Everyone,

Reminder that the Atlanta Media Blogger's Group will be meeting this THURSDAY, August 17 at 7:00 PM at The Loop Pizza Grill and not on Wednesday. Dan Greenfield of Earthlink will be leading the discussion. I will get there earlier in the day to try put a fan in the loft in the attempt to ensure that it is usable.

Also, please mark your calendars for the Atlanta Electronic Commerce Forum lunch meeting at the Cobb Galeria. The discussion is on Intellectual Property Rights on an Open Web. Steve Wigmore, an Attorney from King & Spalding will be presenting. We could use some enlightened questions from this group.

Finally, I just launched the Atlanta Electronic Commerce Forum blog. The online forum for Fortune 1000 companies and other organizations to discuss best practices for electronically conducting business with their customers, suppliers and distributors. Check it out and please help me in building this community. Thanks

Another voice heard from on BlogHer...

From a person I haven't heard from in the blogosphere in a while, Burningbird (Shelley Powers). I've missed her perspective and am happy to have it back.

While it may be controversial, I couldn't resist pulling a few bits out, for discussion or whatever. I wasn't at the conference, so I can't say one way or the other about things that only eyewitnesses know.

This is sort of hard to excerpt, so if you're into this, I really recommend reading the original and popping off to all the different links in it.

Chris

Link: The Bb Gun | Blog Archive | Measuring Success.

Measuring Success

August 1st, 2006

Before I started the new weblog(s), I told a friend that I was going to avoid saying anything even remotely critical about BlogHer. It does no good to do so, I told him.

I’m sure he knew that I could not follow this vow. I don’t know if being critical of Blogher will do any ‘good’ or not. I do know that fighting for women to be heard–inside blogging or not– has been a part of me for too many years to see it co-opted into a new business model; or used as an excuse to disregard women (even the flirty, sexy, beautiful ones) the other 360 ought days when BlogHer is not running.

I wanted to point you to Jeneane and Stowe Boyd’s response to Dave Winer’s Blogher recap. I particularly want to empathize Boyd’s reaction to the conference, which I found honest and direct.  Tara Hunt also came out with a post related to some of the ‘bloghim’ responses. In addition, she provided her reasons why Blogger is not for her–most of which parallel other’s thoughts.

I’d already mentioned my concerns about the marketing aspects of BlogHer. These were, in a way, enforced by Lisa Stone’s only mention of the conference at the BlogHer site. In it she discusses the ’success’ of the women in the keynote panel of the conference; their success, and how, it would seem, the new BlogHer measures such:

If success is the best revenge, revenge must be sweet indeed for this quartet. For today, each of these women todays enjoys kudos from their readers/users (even critics), while at the same time being able to point to cold, hard facts such as Web traffic and revenue that demonstrate their ideas were worth pursuing.

Is that the true mark of a good idea within weblogging? Web traffic and revenue? Not writing or worth of the thought or the person…web traffic and revenue?

Women make up 50% of weblogging. That used to be a rallying cry, demanding that we be heard. Now it’s been reduced to facts and figures to place in front of the likes of Johnson & Johnson, GM, or some condom maker. This is influencing, heavily, the direction BlogHer seems to be taking.

Barbara Ganley wrote on some of this, in reference to the fact that DOPA passed–a law that has dangerous implications to the freedom of the Net in our country. Not a word was mentioned at BlogHer:

[great quotation snipped]

If DOPA did not generate interest, where was the emphasis at BlogHer? From what many of the attendees stated: Mommyblogging.

[...]

If we, women and men both, follow a path where the only measure of success is the number of ads at our site, the links we have, the money we make, then the only power we’re exercising is that of consumer–catered to, perhaps; but essentially meaningless.

Melinda Casino, who is both a contributing editor and was a panel presenter at BlogHer, wrote a long and thoughtful response about her impressions of Blogher tonight. It was titled, appropriately enough, Goodby Grassroots BlogHer. In it she lists out her disappointments of the conference, including the marketing and, ironically, the lack of diversity.

[...]

I read in the liveblogging of the session on sex how the representative of the company that supplied the condoms for the goodie bag participated in the discussion. From this, I gather we can rest assured that the constuction of their condoms is of the highest quality.

I will freely admit that it is Melinda’s post that spurred me to write this one last post on BlogHer. When she mentioned this event, it reminded of all the concerns that have been expressed the last few years about the growing ’selling’ of weblogging–that one day we would be sitting there, in pleasant expectation of a conversation, only to be given a sales pitch. When the lines start blurring, we don’t know what’s real anymore. That will kill this environment faster than any law like DOPA.

[...]

I also wish, and I mean it, much success for the organization. I have no illusions that I will change anyone’s viewpoint with this writing. Perhaps the emphasis on women’s purchasing power can, this time, be used as a weapon for social change. In this, I hope they succeed.

I’m going a different path, though. One that doesn’t measure success based on ads, links, and revenue. And I’m not going to look back.

Free downloadable e-book on PR and interactive media

I think I originally followed this link to PR Squared from Sherry's site (now I can't find the original link), reading stuff about a social media press release template. Anyway, so I was checking back in to show the template to a friend, and came across this as well, the PR 2.0 Essentials Guide. Downloaded it and have read a bit. Thought it might appeal to some of y'all. What do you think? Did they get it right?

Chris

Link: PR Squared: SHIFT Releases "PR 2.0 Essentials" Guidebook.

Link: Shift Communications | Public Relations Services.

This is from the site:

"PR 2.0 Essentials Guide," which examines a range of social media innovations (such as social bookmarking, RSS, etc.). This is for all in-house and Agency PR Professionals who need to bone up on the latest Social Media tools that are changing how we communicate on behalf of our respective companies and clients.