Atlanta Media Bloggers

We are Bloggers, hear us roar?

Link: Blogs becoming force in advertising | Reuters.com.

Whoo hoo! How about this new research in the Reuters article below?

What does this mean, tho? My immediate thought is that there is a great warning embedded here. Take a study like this and mindlessly apply the results to your thinking, and shift the massive advertising persuasion push to blogs, and you risk killing the goose that laid the golden egg.

You see this happen all the time in television. They get a piece of research that says audiences like "X," and without thinking about WHY audiences like "X," they just turn around and run "X" into the ground, until audiences absolutely HATE "X."

So here's my logic. Advertising is wholeheartedly NOT persuasive. With emotional branding (pathos), it does OK, but audiences are far too savvy to expect advertising to be logical (logos), and most importantly, audiences have been conditioned over time to distrust the source (ethos).

Audiences DO trust close family and friends, word of mouth, MORE THAN ANYTHING.

Insofar as blogs appear to be as trustworthy as close family and friends, audiences will treat them on par with word of mouth recommendations.

However, if bloggers by and large sell out, or if the trust/credibility link-love system fails, if scam-blogs and splogs proliferate and drown out all the signal for their noise, the truths of this study will evaporate as surely as people stopped believing the boy who cried wolf.

It always amazes me how business these days takes a scorched earth approach in pursuit of profit, instead of looking at how longevity and trust matter more than quarterly returns. I mean, what self-respecting capitalist would actually hype a lie or corrupt a source that reaches an actual audience (what should we call blogging payola? blogola?) if it means destroying his or her own future customer base or ability to reach that customer base?

What this research tells me is that when given a choice, people choose authenticity. Sales pitches don't feel authentic, so they are disregarded. Blogs feel authentic, so they are tentatively trusted. Those who promote rampant pitching without regard for authenticity will probably rush in and exploit this source.

Will authenticity be strong enough to win, or will the pitches drive the real audience out of the blogosphere?

Link: Blogs becoming force in advertising�| Reuters.com.

Blogs becoming force in advertising

Fri Nov 10, 2006 7:27pm ET

 

LONDON (Reuters) - Blogs are becoming a force to be reckoned with as a means of advertising products, according to a survey.

An Ipsos MORI poll found that the Internet journals are a more trusted source of information than TV advertising or e-mail marketing.

[...]

Ipsos MORI found a direct link between blogs, or user-generated content, and people's intentions to buy goods or services.

Any company that fails to come up to standard should beware. The blog is replacing word of mouth for endorsing or condemning a product or service.

[...]

Blogs, or weblogs, are a more trusted source of information (24 percent) than television advertising (17 percent) and email marketing (14 percent), the survey commissioned by Hotwire, a technology public relations consultancy, said.

But they still lag behind newspapers (30 percent).

[...]

"Word of mouth is no longer restricted to close friends and family, it can have the same level of influence upon millions of people across the world."

Should interactive media be doing a better job of managing expectations?

First, this article just struck me as counter-intuitive, because all the numbers have been running high precisely in the opposite direction.

Then, I wondered if it is linked to the expectations game, the land-rush mentality that turned the Internet into Oklahoma in the late 1990s, with ripe money poised at the border, wanting to be a Sooner.

The money rushes in, the money rushes out, all because interactive media won't immediately transform itself into a push-button marketing free cash bonanza? Like with old media companies, will a slower than 28% growth spawn a shareholder exodus?

That sounds too easy, tho, given the massive Ford cutbacks announced recently.

And why is there a decline in financial advert money? Mortgage market slump? Too soon, or is it? Why would one of the most profitable industries in U.S history (credit industry) back off? I know there's a mortgage adjustment going on, but could there be a trimming back on consumer credit too? Larger economic trends that capital gains and investment machinations of the super-rich can't disguise?

Hey, don't ask me. I'm not a broker. I just know Yahoo! has had an aggressive and intensely creative year, and it surprised me more often than once in the past year, with interesting content and interactivity plays. Generally, I'd consider that a good thing. I dunno. Maybe Yahoo! was sucking in some more traditional old media investors, and they got cold feet quick.

Link: Yahoo Says Ad Growth Is Slowing; Stock Dives - New York Times.

Yahoo Says Ad Growth Is Slowing; Stock Dives

By SAUL HANSELL

Published: September 19, 2006

Shares of  Yahoo fell more than 11 percent today after the company disclosed that it had sold less advertising in the last few weeks than it expected, largely because of a slowdown in automobile and financial advertising.

Speaking to a conference held in New York by  Goldman Sachs, Terry S. Semel, Yahoo’s chief executive, said that while advertising continued to grow from these industries, “they’re not growing as quickly as we might have hoped at this point in time.”

Yahoo said that it would still meet its financial targets for the third quarter, but that its profit and revenue will be toward the bottom of the range it had estimated.

[...]

The bottom of that range represents a 20 percent growth in revenue and a 16 percent growth on operating cash flow.

That would represent a further slowing of Yahoo’s growth. In the second quarter its revenue grew by 28 percent. And that result was lower than analysts expected, causing the company’s shares to slide. Over the summer, Yahoo’s stock had regained all of that loss until today’s disclosure.

[...]

Still, Wall Street analysts said it appeared that Yahoo’s problems were  not widespread in the industry.

“Not everything is hunky-dory in Yahoo land,” said Jordan Rohan, an analyst with RBC Capital Markets. “Yahoo’s audience is not growing as fast as it once did.” Mr. Rohan added that Yahoo appeared to have unusual turnover among its executives and that this might have hurt its ability to sell advertising.

Susan Decker, Yahoo’s chief financial officer, told the investors that the advertising slowdown affected both text-based search advertising and graphical display advertising, an area in which Yahoo is the leader.

[...]

Arianna Huffington is keynote speaker at the Decatur Book Festival tonight!

Link: The AJC Decatur Book Festival | Event Schedule.

Sorry for the last minute notice. I'm not too organized these days.

It's at Agnes Scott College, Presser Hall, 8-9 pm.

I've always wanted an excuse to poke around the Agnes Scott campus. It's so beautiful.

Anybody feel like going? I plan to be there. While she isn't directly scheduled to talk about Huffington Post (slated to talk about her book on work/life balance), I expect she'll get some questions about the Post during the Q&A session, if there is one.

I'm a fan of what she's done with the Post, both in its navigation and architecture, and its sense of being a "stable" of a wide range of well-known people. She's given them a forum to blog and unleashed a powerful and now influential collective voice on the blogosphere and beyond.

In particular, I hope to ask her for more information about how she set up her deal with Yahoo! News, both to repurpose content from her site, but also getting primo structural representation in the opinion section of the Yahoo! News page. Did she make the deal the way it has usually been done with newspaper syndicated columnists? Or was there more of a trade or exchange aspect involved? Did she approach Yahoo! News, or did Yahoo! News approach her? I'm just really curious about the business model of the arrangement. Inquiring minds want to know!

Keynote Address

The AJC DBF is proud to announce political columnist Arianna Huffington as its keynote speaker! Join Ms. Huffington as she opens the festival Friday night at Presser Hall at Agnes Scott College with a discussion of her new  book, On Becoming Fearless… In Love, Work, and Life.  

View Arianna  Huffington’s bio.

There's a ton of other events at the conference, plus a festival atmosphere with a book market on the Decatur Square, a barbecue and fireworks among the many things scheduled.

Activities In-Depth:

• Antiquarian Book Fair
• Barbeque and Fireworks
• Children's Activities
• Cooking Authors and Demonstrations
• Food, Beer, and Wine
• Keynote Address    
• Live Music and Poetry
• Panel Discussions and Book Signings
• Writer's Conference
• DBF Stages
• Event Schedule

That grid schedule is just a BEAR to read tho. Wish they'd redesign it. Here's some other events that pertain to blogging:

PANELS – SATURDAY, SEPTEMBER 2

E-Storytelling: In which we discuss the new form of writing commonly referred to as online fiction, from short stories to comedy pieces to email-text-and-Instant-Message-as-storytelling device. 10 a.m.

• John Warner, editor of McSweeney’s Internet Tendency
• Jack Pendarvis, author of The Mysterious Secret of Valuable Treasure, Pushcart Prize winner
• Jamie Allen, editor of The Duck & Herring Co.

Real Writers Blog: In which we discuss whether today's writers need a web site, a blog, a podcast, and/or a MySpace account.  1 p.m.

• Laurel Snyder, poet and NPR contributor
• Tayari Jones, author of Leaving Atlanta and The Untelling
• Touré, contributing editor with Rolling Stone
• Amy Guth, author of Three Fallen Women

I'm also interested in this session by The Atlantic Monthly fiction editor. Gotten a few rejection letters from him over the years! But I think I need special (free) registration, and I haven't heard back yet.

Magazine Fiction: In which Atlantic fiction editor C. Michael Curtis discusses the realities of rejection, cover letters, and other literary matters. 5 p.m.

• C. Michael Curtis, Atlantic Monthly, author of Faith: Stories and God: Stories.

I think you need special registration for this one too, but I know there are comedy writers in this group, so I thought I'd pass it on:

WORKSHOPS – SATURDAY, SEPTEMBER 2

That's Not Funny: A Definitive Guide to Written Hilarity, Wit, and Mirth, By Prof. Rev.  John Warner, Humorologist. 3 p.m. – 5 p.m.

Political bloggers would probably love to be a fly on the wall in the $13 admission brunch with a former editor of The Nation. I dunno if any spaces are still available tho.

And one of the Indigo Girls, Emily Saliers, will also be speaking on a topic with her father.

Meeting Announcements and a New Blog

Hi Everyone,

Reminder that the Atlanta Media Blogger's Group will be meeting this THURSDAY, August 17 at 7:00 PM at The Loop Pizza Grill and not on Wednesday. Dan Greenfield of Earthlink will be leading the discussion. I will get there earlier in the day to try put a fan in the loft in the attempt to ensure that it is usable.

Also, please mark your calendars for the Atlanta Electronic Commerce Forum lunch meeting at the Cobb Galeria. The discussion is on Intellectual Property Rights on an Open Web. Steve Wigmore, an Attorney from King & Spalding will be presenting. We could use some enlightened questions from this group.

Finally, I just launched the Atlanta Electronic Commerce Forum blog. The online forum for Fortune 1000 companies and other organizations to discuss best practices for electronically conducting business with their customers, suppliers and distributors. Check it out and please help me in building this community. Thanks

Another voice heard from on BlogHer...

From a person I haven't heard from in the blogosphere in a while, Burningbird (Shelley Powers). I've missed her perspective and am happy to have it back.

While it may be controversial, I couldn't resist pulling a few bits out, for discussion or whatever. I wasn't at the conference, so I can't say one way or the other about things that only eyewitnesses know.

This is sort of hard to excerpt, so if you're into this, I really recommend reading the original and popping off to all the different links in it.

Chris

Link: The Bb Gun | Blog Archive | Measuring Success.

Measuring Success

August 1st, 2006

Before I started the new weblog(s), I told a friend that I was going to avoid saying anything even remotely critical about BlogHer. It does no good to do so, I told him.

I’m sure he knew that I could not follow this vow. I don’t know if being critical of Blogher will do any ‘good’ or not. I do know that fighting for women to be heard–inside blogging or not– has been a part of me for too many years to see it co-opted into a new business model; or used as an excuse to disregard women (even the flirty, sexy, beautiful ones) the other 360 ought days when BlogHer is not running.

I wanted to point you to Jeneane and Stowe Boyd’s response to Dave Winer’s Blogher recap. I particularly want to empathize Boyd’s reaction to the conference, which I found honest and direct.  Tara Hunt also came out with a post related to some of the ‘bloghim’ responses. In addition, she provided her reasons why Blogger is not for her–most of which parallel other’s thoughts.

I’d already mentioned my concerns about the marketing aspects of BlogHer. These were, in a way, enforced by Lisa Stone’s only mention of the conference at the BlogHer site. In it she discusses the ’success’ of the women in the keynote panel of the conference; their success, and how, it would seem, the new BlogHer measures such:

If success is the best revenge, revenge must be sweet indeed for this quartet. For today, each of these women todays enjoys kudos from their readers/users (even critics), while at the same time being able to point to cold, hard facts such as Web traffic and revenue that demonstrate their ideas were worth pursuing.

Is that the true mark of a good idea within weblogging? Web traffic and revenue? Not writing or worth of the thought or the person…web traffic and revenue?

Women make up 50% of weblogging. That used to be a rallying cry, demanding that we be heard. Now it’s been reduced to facts and figures to place in front of the likes of Johnson & Johnson, GM, or some condom maker. This is influencing, heavily, the direction BlogHer seems to be taking.

Barbara Ganley wrote on some of this, in reference to the fact that DOPA passed–a law that has dangerous implications to the freedom of the Net in our country. Not a word was mentioned at BlogHer:

[great quotation snipped]

If DOPA did not generate interest, where was the emphasis at BlogHer? From what many of the attendees stated: Mommyblogging.

[...]

If we, women and men both, follow a path where the only measure of success is the number of ads at our site, the links we have, the money we make, then the only power we’re exercising is that of consumer–catered to, perhaps; but essentially meaningless.

Melinda Casino, who is both a contributing editor and was a panel presenter at BlogHer, wrote a long and thoughtful response about her impressions of Blogher tonight. It was titled, appropriately enough, Goodby Grassroots BlogHer. In it she lists out her disappointments of the conference, including the marketing and, ironically, the lack of diversity.

[...]

I read in the liveblogging of the session on sex how the representative of the company that supplied the condoms for the goodie bag participated in the discussion. From this, I gather we can rest assured that the constuction of their condoms is of the highest quality.

I will freely admit that it is Melinda’s post that spurred me to write this one last post on BlogHer. When she mentioned this event, it reminded of all the concerns that have been expressed the last few years about the growing ’selling’ of weblogging–that one day we would be sitting there, in pleasant expectation of a conversation, only to be given a sales pitch. When the lines start blurring, we don’t know what’s real anymore. That will kill this environment faster than any law like DOPA.

[...]

I also wish, and I mean it, much success for the organization. I have no illusions that I will change anyone’s viewpoint with this writing. Perhaps the emphasis on women’s purchasing power can, this time, be used as a weapon for social change. In this, I hope they succeed.

I’m going a different path, though. One that doesn’t measure success based on ads, links, and revenue. And I’m not going to look back.

COMIC: Blogging For Dollars #4

Blogging For Dollars by: Jim Stroud and Gnomz

Takin' the blame

Yep Art, you can blame me for your first blog and the many other voyages we are going on.

For those who do not know me, I am Sherry Heyl, Founder and Idealist of What a Concept!. My personal/business blog is www.mindblogging.typepad.com

What a Concept! focuses on helping our clients understand and integrate emerging technologies such as; Blogs, Wikis, RSS, Video, Podcasts, Social Networks and Social Bookmarking.

I have a degree in Marketing and a degree in Creative Writing (one for each personality) from FSU and several years experience in consultative sales roles for technology services.

I collaborated with Andrew Lunde to keep this group going. The Atlanta Media Bloggers Group was started by Kevin Howarth, over a year ago, as a way to create a blogging presence in Atlanta.

James Harris sent me an article recently, The Rise of Corporate Blogs. Corporations are rapidly joining the online conversation, which is a fun experiment to watch, as there is a huge learning curve when it comes to a landscape that has no restrictions, a conversation that anyone is able to join in, and a #1 rule of transparency and authenticity.

The changing landscape of communication and commerce and the rapidly expanding ways of sharing ideas and influencing others is causing an acceleration of change unlike any in history.

At Atlanta Media Bloggers Group - we sit around, eat, drink, and try to make some sense out of all of this. There are a lot of exciting ideas for the future of this group that are currently being developed. 

There are no membership fees or a charge to participate. So feel free to join in the fun!