Atlanta Media Bloggers

"10 Commandments of Web 2.0" cracks me up...

Found it on the AU Blog, and wanted to point up my favorite bits.

Link: The 10 Commandments of Web 2.0.

The 10 Commandments of Web 2.0

1. I am the Lord thy Google, which have brought thee out of the land of Web 1.0, out of the house of bondage. Thou shalt have no other search engines before me.

[...]

2. Thou shalt not take the name of Apple in vain.

The music of the righteous man is beset on all sides by the iniquities of the RIAA and the tyranny of MSN. Blessed is he, who in the name of iTunes and 99 cents, shepherds the weak through the valley of “The Darkness,” for he is truly his brother’s keeper and the finder of “Lost” children. And I will Digg down thee with great vengeance and furious anger those who would attempt to poison and destroy my Macbook. And you will know my name is Steve Jobs when I lay my DRM vengeance upon thee.

3. Thou shalt not make copies of any Flickr image, or any likeness of anything that is in heaven above, or that is in the earth beneath, or that is in the water under the earth without first checking the creative commons license. Thou shalt not download it thyself and serve them from your server.

[...]

4. Remember the sabbath day, to keep it holy.

Get the hell out of the house Sunday. Seriously. The world will not end if you don’t blog for 1 day out of the week. Go take a walk in the park or streak a football game. It will give you something to blog about on Monday.

5. Honor thy fathr and thy mothr: thy website names may not be long.

[...]

6. Thou shalt not kill your comments.

Only Seth Godin and Satan have blogs without comments. If you’re going to have a blog, let people interact with it.

7. Thou shalt not commit adultery (if you have an AOL account.)

The AOL data leak showed us all the dangers of search histories and large companies releasing large amount of semi-personally identifiable information. If you’re going to get some cookie, delete your cookies. And if you can, cancel your AOL account.

[...]

9. Thou shalt not bear false witness against Wikipedia.

I’m looking at you Steven Colbert. We can’t have just anyone modifying the sum of all human knowledge at will. Not unless we live in Washington and/or our last names start with O’Reilly.

10. Thou shalt not bookmark thy neighbor’s house, thou shalt not bookmark thy neighbor’s wife, nor his manservant, nor his maidservant, nor his ox, nor his ass, nor anything that is thy neighbor’s.

It’s called tagging now and you should covet it like crazy. And you must put it in a cloud – it’s most angelic.

[...]

Should interactive media be doing a better job of managing expectations?

First, this article just struck me as counter-intuitive, because all the numbers have been running high precisely in the opposite direction.

Then, I wondered if it is linked to the expectations game, the land-rush mentality that turned the Internet into Oklahoma in the late 1990s, with ripe money poised at the border, wanting to be a Sooner.

The money rushes in, the money rushes out, all because interactive media won't immediately transform itself into a push-button marketing free cash bonanza? Like with old media companies, will a slower than 28% growth spawn a shareholder exodus?

That sounds too easy, tho, given the massive Ford cutbacks announced recently.

And why is there a decline in financial advert money? Mortgage market slump? Too soon, or is it? Why would one of the most profitable industries in U.S history (credit industry) back off? I know there's a mortgage adjustment going on, but could there be a trimming back on consumer credit too? Larger economic trends that capital gains and investment machinations of the super-rich can't disguise?

Hey, don't ask me. I'm not a broker. I just know Yahoo! has had an aggressive and intensely creative year, and it surprised me more often than once in the past year, with interesting content and interactivity plays. Generally, I'd consider that a good thing. I dunno. Maybe Yahoo! was sucking in some more traditional old media investors, and they got cold feet quick.

Link: Yahoo Says Ad Growth Is Slowing; Stock Dives - New York Times.

Yahoo Says Ad Growth Is Slowing; Stock Dives

By SAUL HANSELL

Published: September 19, 2006

Shares of  Yahoo fell more than 11 percent today after the company disclosed that it had sold less advertising in the last few weeks than it expected, largely because of a slowdown in automobile and financial advertising.

Speaking to a conference held in New York by  Goldman Sachs, Terry S. Semel, Yahoo’s chief executive, said that while advertising continued to grow from these industries, “they’re not growing as quickly as we might have hoped at this point in time.”

Yahoo said that it would still meet its financial targets for the third quarter, but that its profit and revenue will be toward the bottom of the range it had estimated.

[...]

The bottom of that range represents a 20 percent growth in revenue and a 16 percent growth on operating cash flow.

That would represent a further slowing of Yahoo’s growth. In the second quarter its revenue grew by 28 percent. And that result was lower than analysts expected, causing the company’s shares to slide. Over the summer, Yahoo’s stock had regained all of that loss until today’s disclosure.

[...]

Still, Wall Street analysts said it appeared that Yahoo’s problems were  not widespread in the industry.

“Not everything is hunky-dory in Yahoo land,” said Jordan Rohan, an analyst with RBC Capital Markets. “Yahoo’s audience is not growing as fast as it once did.” Mr. Rohan added that Yahoo appeared to have unusual turnover among its executives and that this might have hurt its ability to sell advertising.

Susan Decker, Yahoo’s chief financial officer, told the investors that the advertising slowdown affected both text-based search advertising and graphical display advertising, an area in which Yahoo is the leader.

[...]

Arianna Huffington is keynote speaker at the Decatur Book Festival tonight!

Link: The AJC Decatur Book Festival | Event Schedule.

Sorry for the last minute notice. I'm not too organized these days.

It's at Agnes Scott College, Presser Hall, 8-9 pm.

I've always wanted an excuse to poke around the Agnes Scott campus. It's so beautiful.

Anybody feel like going? I plan to be there. While she isn't directly scheduled to talk about Huffington Post (slated to talk about her book on work/life balance), I expect she'll get some questions about the Post during the Q&A session, if there is one.

I'm a fan of what she's done with the Post, both in its navigation and architecture, and its sense of being a "stable" of a wide range of well-known people. She's given them a forum to blog and unleashed a powerful and now influential collective voice on the blogosphere and beyond.

In particular, I hope to ask her for more information about how she set up her deal with Yahoo! News, both to repurpose content from her site, but also getting primo structural representation in the opinion section of the Yahoo! News page. Did she make the deal the way it has usually been done with newspaper syndicated columnists? Or was there more of a trade or exchange aspect involved? Did she approach Yahoo! News, or did Yahoo! News approach her? I'm just really curious about the business model of the arrangement. Inquiring minds want to know!

Keynote Address

The AJC DBF is proud to announce political columnist Arianna Huffington as its keynote speaker! Join Ms. Huffington as she opens the festival Friday night at Presser Hall at Agnes Scott College with a discussion of her new  book, On Becoming Fearless… In Love, Work, and Life.  

View Arianna  Huffington’s bio.

There's a ton of other events at the conference, plus a festival atmosphere with a book market on the Decatur Square, a barbecue and fireworks among the many things scheduled.

Activities In-Depth:

• Antiquarian Book Fair
• Barbeque and Fireworks
• Children's Activities
• Cooking Authors and Demonstrations
• Food, Beer, and Wine
• Keynote Address    
• Live Music and Poetry
• Panel Discussions and Book Signings
• Writer's Conference
• DBF Stages
• Event Schedule

That grid schedule is just a BEAR to read tho. Wish they'd redesign it. Here's some other events that pertain to blogging:

PANELS – SATURDAY, SEPTEMBER 2

E-Storytelling: In which we discuss the new form of writing commonly referred to as online fiction, from short stories to comedy pieces to email-text-and-Instant-Message-as-storytelling device. 10 a.m.

• John Warner, editor of McSweeney’s Internet Tendency
• Jack Pendarvis, author of The Mysterious Secret of Valuable Treasure, Pushcart Prize winner
• Jamie Allen, editor of The Duck & Herring Co.

Real Writers Blog: In which we discuss whether today's writers need a web site, a blog, a podcast, and/or a MySpace account.  1 p.m.

• Laurel Snyder, poet and NPR contributor
• Tayari Jones, author of Leaving Atlanta and The Untelling
• Touré, contributing editor with Rolling Stone
• Amy Guth, author of Three Fallen Women

I'm also interested in this session by The Atlantic Monthly fiction editor. Gotten a few rejection letters from him over the years! But I think I need special (free) registration, and I haven't heard back yet.

Magazine Fiction: In which Atlantic fiction editor C. Michael Curtis discusses the realities of rejection, cover letters, and other literary matters. 5 p.m.

• C. Michael Curtis, Atlantic Monthly, author of Faith: Stories and God: Stories.

I think you need special registration for this one too, but I know there are comedy writers in this group, so I thought I'd pass it on:

WORKSHOPS – SATURDAY, SEPTEMBER 2

That's Not Funny: A Definitive Guide to Written Hilarity, Wit, and Mirth, By Prof. Rev.  John Warner, Humorologist. 3 p.m. – 5 p.m.

Political bloggers would probably love to be a fly on the wall in the $13 admission brunch with a former editor of The Nation. I dunno if any spaces are still available tho.

And one of the Indigo Girls, Emily Saliers, will also be speaking on a topic with her father.

A delightful parable by Nick Carr

This whole topic has generated much kerfuffle in the blogosphere, but it's the kind of kerfuffle I like, because it forces introspection, forces one to examine unquestioned assumptions about whether online interfaces are as democratizing as the spin often claims, whether there could be political/social biases embedded in deep structure interfaces.

The folks who have roundly spanked Carr for claiming things that they say the open "Home on the Range" of the Internet makes impossible have a point, but still, Carr's humorous parable rings true more often than not, particularly in the opening bit, and the epilogue.

Link: Rough Type: Nicholas Carr's Blog: The Great Unread.

The Great Unread

Prelude

Once upon a time there was an island named Blogosphere, and at the very center of that island stood a great castle built of stone, and spreading out from that castle for miles in every direction was a vast settlement of peasants who lived in shacks fashioned of tin and cardboard and straw.

Part one:
On the nature of innocent fraud

I've been reading a short book - an essay, really - by John Kenneth Galbraith called The Economics of Innocent Fraud. It's his last work, written while he was in his nineties, not long before he died. In it, he explains how we, as a society, have come to use the term "market economy" in place of the term "capitalism." The new term is a kinder and gentler one, with its implication that economic power lies with consumers rather than with the owners of capital or with the managers who have taken over the work of the owners. It's a fine example, says Galbraith, of innocent fraud.

An innocent fraud is a lie, but it's a lie that's more white than black. It's a lie that makes most everyone happy. It suits the purposes of the powerful because it masks the full extent of their power, and it suits the purposes of the powerless because it masks the full extent of their powerlessness.

What we tell ourselves about the blogosphere - that it's open and democratic and egalitarian, that it stands in contrast and in opposition to the controlled and controlling mass media - is an innocent fraud.

Part two:
The loneliness of the long-tail blogger

The thing about an innocent fraud, though, is that it's not that hard to see through. Often, in fact, you have to make an effort not to see through it, and at some point, for some people, the effort no longer seems worth it. A few days back, the blogger Kent Newsome asked, "Who are the readers of our blogs?" His answer had a melancholy tone:

The number of bloggers competing for attention makes it seem like the blogosphere is a huge, chaotic place. But it only seems that way because we have all ended up in a small room at the end of the hall. When people refuse to converse with me or go out of their way to link around me, it hurts a little. Until I remember that while they aren't listening to me, no one in the real world is listening to them either ...

[...]

The best way, by far, to get a link from an A List blogger is to provide a link to the A List blogger. As the blogophere has become more rigidly hierarchical, not by design but as a natural consequence of hyperlinking patterns, filtering algorithms, aggregation engines, and subscription and syndication technologies, not to mention human nature, it has turned into a grand system of patronage operated - with the best of intentions, mind you - by a tiny, self-perpetuating elite. A blog-peasant, one of the Great Unread, comes to the wall of the castle to offer a tribute to a royal, and the royal drops a couple of coins of attention into the peasant's little purse. The peasant is happy, and the royal's hold over his position in the castle is a little bit stronger.

[...]

Epilogue

One day, a blog-peasant boy found buried in the dust beside his shack a sphere of flawless crystal. When he looked into the ball he was astounded see a moving picture. It was an image of a fleet of merchant ships sailing into the harbor of the island of Blogosphere. The ships bore names that had long been hated throughout the island, names like Time-Warner and News Corp and Pearson and New York Times and Wall Street Journal and Conde Nast and McGraw-Hill. The blog-peasants gathered along the shore, jeering at the ships and telling the invaders that they would soon be vanquished by the brave royals in the great castle. But when the captains of the merchant ships made their way to the gates of the castle, bearing crates of gold, they were not repelled by the royals with cannons but rather welcomed with fanfares. And all through the night the blog-peasants could hear the sounds of a great feast inside the castle walls.

   

What's been going on with me...

Hey y'all,

I been kinda quiet this week, because something both awful and tremendous has been happening to me, and it has to do with blogging, so I decided I should share it with you folks here.

I just launched a new blog Tuesday night, into Wednesday 3 A.M., and within its first 24 hours of existence, it got more than 1,800 hits, from all over the world, starting in Australia and New Zealand, within hours of the site going live. (2,500+ hits in 48 hours)

I'm still pretty new to this group, so you probably haven't gotten a good bead on my hobby horses yet, but a REAL big one for me is studying online cybercultures and communities, and working out ways to understand how online communities work.

This makes me somewhat of a hardass when it comes to certain marketing assumptions about passive audiences, because I insist on user-centered design, and also user-co-constructed design, or ideally, entire cultures or communities collaboratively authoring their own virtual landscapes, grassroots, bottom up.

You can see why the recent attempts to commodify and commercialize the blogosphere tend to give me the heebie jeebies. These appear to me to be overt attempts to co-opt true bottom-up communities with subtle market forces, to sell soap instead of making communities the true center of interactions.

I didn't study the force and empowerment of real online communities just to be able to better think up ways to co-opt them. Working in new media causes me all kinds of moral dilemmas when the prevailing winds favor commercial forces over community, content, and communications.

Sometimes I feel like these things are another variation of an experiment Ragu did during the 1990s with "Mama's Kitchen," trying to coalesce an online community around talking about all things Ragu, all the time. I mean, there's only so many spaghetti recipes you can share, you know? And the commercial agenda was just so overt.

That's why, when I went to do my dissertation research into cybercultures and communities, and how interfaces shape and are shaped by communities, it was important to me to find something REAL, vital, something amazing. And I did. It was pure luck. That's all it was, pure luck. I stumbled upon the most amazing dissertation topic in the world.

So like Margaret Mead, I did a cyber-ethnography as a participant-observer over a two-year period in that particular online community. I captured texts, charted online personas, analyzed chat room interactions, studied flame wars on bulletin boards, listservs, diagrammed web sites, and collected the creative and communicative output of a community that was tightly-knit, more and more empowered to greater social action and activism, AND a community that both competed with and interacted with the mass media providers which gave the community its center and reason for authoring its own virtual landscape.

I entered the community, became immersed in it, and along the way, it also changed me. I made life-long friends. That was important, because the point of ethnography is to become an insider, and to establish reciprocity with the groups you interact with, so that you are not only TAKING from them, but that you also give something back, so the relationship is balanced, and not colonizing.

Many of you know by now, the community I studied was the Xenaverse, the online fans of the show "Xena: Warrior Princess." This was actually a precursor of the academic "Buffy" studies that came later (heh, I did it first, but I also owe my work to the face-to-face Star Trek community researchers who went before me). I started my formal data-gathering in early 1996, and completed the dissertation in 1998.

The terrible, terrible thing that happened was over last weekend, but I didn't find out until late Monday night, after getting home from the Steely Dan/Michael McDonald concert at Chastain.

A dear friend of mine from the Xenaverse, an active, important, dynamic member of this community and a person I've known both online and in person for more than ten years took her own life in a small trailer in Haines, Alaska, a little town where she was the doctor and director of the small medical clinic, living the dream she'd had for as long as I'd known her.

I'd known her in New York; I'd known her in California when she was going to medical school, and I'd watched her take Xena as her model for living and insist on taking her medical training to the Alaska Bush, a place she'd dreamt of for years, to try to make a difference.

What happened to lead to this tragic event is a long story that I won't go into here. The truth is, an online discussion group I manage had just gotten one of her normal emails on July 31, and there was no sign anything was remiss, although we did know she was going through a tough time, health-wise.

By the time I got off work Tuesday, I knew I had to do a memorial blog site for my friend, and I finished at 3 A.M. (I don't know if you're familiar with the genre, but I've done two others in 2003, one for my uncle, because I couldn't make it to his funeral, and one for a dear professor who passed away a month later--you can see that one here).

In some ways, I built the site as much for me as for the community that had given me so much. It was a way to deal with my grief, to honor and give expression to all the different aspects of her life, and to give the virtual communities which were so much a part of her life a place, a focal point to express their feelings as well.

My heart is still so full at the incredible response to this site, and people are still subscribing, still leaving guestbook entries. Someone contacted me about the memorial service in Haines on Sunday, wondering if I could in some way host an open chat space for a virtual memorial service at the same time, maybe in Second Life, something we had done in the Xena Palace back in the day, when "Xena" was still on the air. It was an amazing thing I documented in my dissertation, online funerals and weddings, other parties.

But this is 10 years later. Theorists write about the "strength of weak ties," but what I'm finding right now is that these ties are not weak at all, were never weak. I saw it in the way the news swept around the globe, swept across cyberspace, within hours, within days.

This is something corporate interests can never duplicate, bottle, or harness. That is the sheer beauty of it. It is something true, real, and moving. It is dynamic, empowering, and bottom-up.

I made this blog because my friend will never have a gravestone, and because she has no other family but us, so this site is her gravestone in cyberspace, a place where her people, her tribe, can find her, can remember her and tell tales of her great deeds like they were stories told around the campfire, to be passed on.

I did not create the site. I just gave it a platform, and like any memorial service, the people who come to speak about the person we've lost are authoring the space into existence with the shape of their words, their feelings, their memories.

I know I'm getting sentimental here, but I'm just in awe of what is happening, and I have no one else outside of that group to tell about it, to share the story with.

Chris

Colbert's New Word: Wikiality

Heh. As of August 1, 2006 at 9:34pm, "wikiality" receives NO Google hits. It receives 3 from Google news, including this article from CNET. I wonder how that will change over the next few weeks. Stephen Colbert featured it as his "Word" of the night on July 31, 2006.

I like this term, since we've needed something catchy to fully describe the organism that is humanity assembling information collectively. Wikipedia features a completely different way of assembling information than in the past.

Or...thinking aloud, IS it that different? Is Wikipedia merely a hyperversion of how "truth" or "knowledge" is constructed? I will obviously admit that experts with time and resources, coupled with fact-checking and peer review, assemble more reliable information than the masses collaborating together. Yet, I've noted in the past that Wikipedia fills a void for obscure topics. Whereas any encyclopedia would ignore cult TV shows and video games, Wikipedia covers them in such detail as to be relatively awe-inspiring. Its level of detail about the series of Final Fantasy games, for example, is stunning.

I think Wikipedia is merely a phenomenon - another addition to the way people create and share knowledge. But remember...it IS "wikiality" - not necessarily facts, truth or definitive information on a subject.

Free downloadable e-book on PR and interactive media

I think I originally followed this link to PR Squared from Sherry's site (now I can't find the original link), reading stuff about a social media press release template. Anyway, so I was checking back in to show the template to a friend, and came across this as well, the PR 2.0 Essentials Guide. Downloaded it and have read a bit. Thought it might appeal to some of y'all. What do you think? Did they get it right?

Chris

Link: PR Squared: SHIFT Releases "PR 2.0 Essentials" Guidebook.

Link: Shift Communications | Public Relations Services.

This is from the site:

"PR 2.0 Essentials Guide," which examines a range of social media innovations (such as social bookmarking, RSS, etc.). This is for all in-house and Agency PR Professionals who need to bone up on the latest Social Media tools that are changing how we communicate on behalf of our respective companies and clients.

 

 

The Rule of 1%

After our discussions on user-generated conent, I thought my fellow Atlanta Media Bloggers would find this interesting. (I wonder how many will interact with this post?)

***

It's an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it.

It's a meme that emerges strongly in statistics from YouTube, which in just 18 months has gone from zero to 60% of all online video viewing.

The numbers are revealing: each day there are 100 million downloads and 65,000 uploads - which as Antony Mayfield (at http://open.typepad.com/open) points out, is 1,538 downloads per upload - and 20m unique users per month.

That puts the "creator to consumer" ratio at just 0.5%, but it's early days yet; not everyone has discovered YouTube (and it does make downloading much easier than uploading, because any web page can host a YouTube link).

Consider, too, some statistics from that other community content generation project, Wikipedia: 50% of all Wikipedia article edits are done by 0.7% of users, and more than 70% of all articles have been written by just 1.8% of all users, according to the Church of the Customer blog (http://customerevangelists.typepad.com/blog/).

Earlier metrics garnered from community sites suggested that about 80% of content was produced by 20% of the users, but the growing number of data points is creating a clearer picture of how Web 2.0 groups need to think. For instance, a site that demands too much interaction and content generation from users will see nine out of 10 people just pass by.

***

READ: What is the 1% rule?

Speaking of media cluelessness in regard to Web 2.0....

I wrote something by accident on my blog today that I've reflected on and gotten attached to, a way of explaining, sort of, what's really happening with old media, new media, and the folks who ride about in "horseless carriages" in between the two worlds.

Because I've grown so fond of my accidental metaphor as the day wore on, I decided to share it with you, to see what folks here think of it.

Chris

Link: Chris Boese's Weblog: Nick Denton decides to run away from "stupid money".

Nick Denton decides to run away from "stupid money"

Link: A Blog Mogul Turns Bearish on Blogs - New York Times.

While I am certainly NOT one to think that Nick Denton is the online equivalent of Warren Buffett (heavens, no!), nor do I necessarily think he "gets" interactivity and grassroots media in a real sense (I'd still put him firmly in the "horseless carriage" category), I do have a great deal of interest in the article below.

First, holding my finger up into the wind, I am interested to hear that the "party" is back on. I wasn't too fond of the dot.com bubble "party" of the late 1990s, and my biggest complaint about it was how "stupid money" went around chasing after other "stupid money" in the form of venture capital and angels who didn't read business plans, dispensed with P/E ratios, and worst of all, had NO understanding of the larger concepts governing Internet communities and online interactive spaces.

They were carpet-baggers, in other words, and dumb carpet-baggers at that. And they were so full of themselves, they threw a big party of excess and actually believed it would never end, oblivious that the world of real people online went happily on without them.

[...]

Think about what Web 2.0 means.

What does it mean for me? Maybe I'm half a bubble off here, but Web 2.0 for me means one major step closer to the Semantic Web (the Semantic Web, in my mind's eye, will be driven by AI), with XML- and tag-driven meta-information creating spaces for higher-level "smart content," or content that knows its own name, knows things about itself, can parse itself, and knows how to fit itself into larger contexts. Oh, and all these relationships are formed by many-to-many communication links or conversations, forming and reforming dynamically, on the fly. It's been called an "ecosystem."

[...]

Just think about ways to visualize cyberspace, and think about how relationships can be represented so that items don't exist in space, all by their lonesome, but rather, are defined by their relationships to each other in a vast web of ongoing dialogues and conversations.

Or better yet, visualize a busy parlor with people clustered around, talking here and there in groups. Some of the people there are related, even second cousins twice removed. Some are married. Some are friends. Some are having secret affairs no one knows about. And most importantly, SOME drove in on horseless carriages from this big auditorium a few blocks away, where the only folks allowed to talk had to wait for a turn to get up on stage and hold forth with a microphone and a PA system.

You can tell the ones who drove in their horseless carriages over to our parlor here, because they walk into the room and ignore everyone else, and they just START TALKING IN VERY LOUD VOICES.

Some of the small conversations are disrupted by these obnoxious people, but others are not. This does not daunt the loud-talkers. They raise their voices more. They want everyone to pay attention to them exclusively, even if they kill off the party in the parlor in the meantime. That really doesn't bother them, because enough of the disrupted conversations will be lured into the loud-talkers' orbits, and those people (sheep) can be persuaded that what the parlor really NEEDS is a stage, and maybe, oh, you know, a PA system...

Got that image in your head? OK, now go read about Nick Denton below, and remember, he's no Warren Buffett, and not even a Tarot card reader.

Web 2.0 lives in the parlor, and turning the parlor into an auditorium is NOT Web 2.0. IMHO. The people who have this compelling need to turn it into an auditorium will just take a powder when their audience goes away, jump in their horseless carriages, and ride off in search of another busy parlor to disrupt.

Link: A Blog Mogul Turns Bearish on Blogs - New York Times.

[...]

Mainstream Media Cluelessness, Arrogance, etc.

Here's a study in corporate cluelessness and arrogance from the mighty television network suits, who seem to think THEY invented the Internet. You bloggers will love some of the absurdities found in this Morning Edition story from last week titled: NBC Takes Web Programming a Step Further.

This piece is a wonderful peek into the window of the current MSM/corporate media mindset - straight from the horses' mouths! Enjoy.

Grayson D. at www.truegritz.com