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Sunday, October 22, 2006
Ethically Challenged PR Leaders
I have nothing but utter comtempt for Edelman after their totally dishonest and deceptive Wal-Mart "Working Families For Wal-Mart" campaign. Heck, even Wal-Mart itself, the evil empire, couldn't come up with something that phoney on their own. They needed help from those more wicked than they!
You wouldn't believe the hoops I had to jump through to get Edelman's attention back in August when they decided to included me, without permission or pay, in their Georgia Families For Wal-Mart site.
I imagine the entire Working Phoneys For Wal-Mart campaign will tank soon, good riddance, and that Wal-Mart will take their millions on down the line. Believe me, plenty of ethically dubious PR firms will line-up to kiss some serious Wal-Mart a*s, and do whatever Bentonville asks them to do, just like all their pathetic vendors. Heck, even the Eagles have sold themselves just like a garden variety ho for Wal-Mart:
http://www.mydd.com/story/2006/10/18/0921/1999
There's got to be a better way, 'cause I sure don't get no peaceful, easy feeling when greedy, pompous wankers like Edelman are stompin' through the blogosphere.
October 22, 2006 at 10:05 AM in PR | Permalink
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Comments
Those are really harsh words. But definately understandable when you had such a personal experience with them.
I am not on Edelman's side as far as their lack of following some of their own guidelines, but I do want to present another perspective. These are PR people who have been trained to spin things a certain way to make their clients shine. Edelman was courageous to be one of the the first large agencies to jump into the blogosphere and much of what they discussed about the blogosphere and the playing rules was accurate. They set the right tone even if they did not play by it.
The one hurdle that Edelman and every other PR firm will stuggle to get over is, as Yoda said, they "must unlearn what you have learned." "Once you start down the dark path, forever will it dominate your destiny, consume you it will..."
Posted by: Sherry Heyl | Oct 23, 2006 6:13:42 AM
Good points, Sherry, as you always make. But I still hate 'em! It's personal now.
Posted by: Grayson | Oct 23, 2006 6:40:20 AM
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