Chris Boese's Weblog

Steve Yelvington frames a tale of two audiences (and beatblogging and topics pages)

Link: A tale of two audiences (and beatblogging and topics pages) | yelvington.com.

Great post here, and an interesting frame for thinking about these issues. Not many mention the CNN.com topic pages (which came out with the redesign launched in 2007)... maybe folks aren't thinking about them because they are less well executed (I don't know if they are or are not, this is a newer genre that owes more to blog "carnivals" than anything else), or because they appeared BEFORE all this talk about topic pages caught fire...)

Anyway, it means approaching the informational side of journalism from OUTSIDE the frame of the inverted pyramid and more actually as technical writers. Isn't that interesting?! Summaries that give context. Unbound, decontextualized content that assumes the hypertextual link is the norm, rather than linear thinking and reading and linking. Fascinating!

What I think we may really, finally be seeing is the true modification of journalism and journalistic discourse for the Web medium, rather than doing the horseless carriage jive, the way early TV looked so much like an old time radio program, only with pictures.

Marshall McLuhan would be proud.

A tale of two audiences (and beatblogging and topics pages)

May 18, 2009 - 12:59pm — yelvington

Everybody is different from everybody else, and there are lots of ways to group people. But when looking at the audience of a newspaper website, there's one way that I continue to find compelling -- and troubling.

When we group users by frequency, we get something like this:

Our news websites tend to have a huge reach. This is the cumulative monthly unique-user count that we all like to brag about. It's the number newspapers tout when they claim they've grown total audience when print and web users are combined.

But this big reach is made up mostly of occasional users -- once, twice a month. Many come from search engines. Many aren't in the target market at all. And since advertising requires repetition to be effective, these folks don't constitute a very attractive audience from an economic perspective.

There's a much, much smaller component that's radically different from the big group. These are the loyal users, the people who come not once or twice, but 20, 30, 50 or even hundreds of times a month.

[...]

Many people still read home-delivered print (more than you might think). Print readership isn't directly measurable, but there are plenty of research tools that all report a decline in frequency -- and along with it, engagement with civic life.

On the Web, there's no home delivery -- you have to take an action to visit a website. The results are directly measurable, and painful to look at.

This isn't 1956, but we still typically write like Dwight Eisenhower is president.

That isn't a bad thing for everybody, but it fails for many.

[Heh. Great line!]

For the people in the small "loyal user" circle, it actually works pretty well. News stories tend to report incremental advances in an underlying tale that unfolds slowly, over time. If you're following along, the incremental story makes perfect sense. You might want more depth, more detail, but you won't want to be told what you already know. You won't want the background.

The problem is with the occasional user, for whom the incremental story may seem to be just so much monkey screech.

[...]

The topics page is the piece that offers the greatest opportunity to connect with the big circle.

[...]

Done well, the topics page provides the casual, occasional user with a gentle, almost encyclopedic introduction to the topic (public issue, person, place, thing). But the regular, loyal user benefits too.

Done poorly -- and I've looked recently at some topics pages that would curl my hair, if I had enough left to curl -- a topics page leaves both loyal and occasional users with one of those "WTF" moments.

The biggest dangers come from these sources:

1. 1.  Lack of a synopis that makes sense. Some sites don't even both writing a synopsis. Others seem to have assigned the work to interns from the marketing department.
2. 2.  Misplaced trust in automation. I found a USA Today topics page about the BBC. A bot had assembled it. Every oblique mention of the BBC was churned up. The page made no sense at all. If I want to run a search, I'll go to Google, thank you.
3. 3.  Inflexible formatting. A format or template should be a starting point, not an ending point. If your community has an awesome hip-hop culture, your hip-hop page should be awesome and hip-hop.

Arizona's 'Tucson Citizen' Reporters: Seeking answers to the paper's closure

Link: Our Opinion: Seeking answers? | Editorial.

You know it's bad when things get this grim. The losses of more than five dozen well-paying journalism jobs sort of pale in comparison to what a community loses in the form of its collective memory of itself and its history.

And as The Wire's David Simon has been pointing out to the Senate and to anyone else who will listen (Bill Moyers, Bill Maher), we are about to enter an inglorious boom-time for corruption, from the small town petty kind (how big the automatic kickback for the building permit or zoning change?) to the massive scale Enron- and Maddoff-style fleecing of civil society on a level folks right now probably can't begin to imagine.

Simon is also refreshing for pointing out (as I would also) that this gutting, this hollowing out of the journalistic endeavor began in the late 1980s and reached a kind of height in the flush, 30% corporate journalism profit days of the 1990s, when the corporate coffers were overflowing with carpet-bagger cash, and journalists still faced low salaries and almost constant rounds of layoffs. As they have since. You can set your watch by them.

Apparently the corporate media monopolies have deliberately set out to kill their journalistic audience/community-voice host.

 I've stopped posting on the topic as much because there is really little left to say, beyond rearranging deck chairs on the Titanic or "Thinking the Unthinkable" with Clay Shirky. Once you get there, you can rage, rage against the dying of the light all you want, but journalism as we know it is going going going into that good night.

Maybe I still have a little rage left in me, for the Kabuki Play of public relations material winkingly packaged as "journalism" that the hollowed out remnants of newspapers and other supposedly fourth estate enterprises will become, or perhaps have already become.

Chris Stomps Her Foot and Shakes Fist!

There. I feel better. For about 10 minutes.

Link: Our Opinion: Seeking answers? | Editorial.

Editorial

Our Opinion: Seeking answers?

Published: 05.16.2009

For those of you looking to this space for perspective on the Citizen's demise, for those looking for What It All Means - you are looking in the wrong place.

Excuse us, but we're a little too close to the situation right now.

Do you ask someone how it feels when a relative dies after a long bout with cancer? After all, we knew the end was coming for months.

But here's a revelation: When death comes, even if it's not supposed to be a shock . . . it's still a shock.

[...]

Those of us who have explored Tucson's, uh, challenging employment environment know we won't be making anywhere near the money we make now. Bottom line for Tucson: More than five dozen well-paying jobs lost.

But a newspaper isn't just any company. It's a repository of the city's collective memory and of our aspirations and hopes.

Healthy journalism equates with a vibrant city. A dead paper is analogous to the city's libraries closing - a chilling prospect.

• To all those bloggers and "citizen journalists" who, if you believe the Internet, are this close to reinventing the industry, here's your opportunity.

Now is your chance to cover never-ending board meetings, make Freedom of Information Act requests to dislodge facts from public officials, call sources - you have cultivated sources, right? - and otherwise do what we in our dying industry like to call "reporting."

To do it right, you'll have to work eight to 10 hours a day, five to six days a week.

If it sounds like a job, not a hobby, it is. But don't expect to get paid; apparently, that business model has been discredited.

We're rooting for you. Public officials need vigilant scrutiny if our dollars are to be wisely spent and public policies are to be sane and progressive. So good luck with that.

[...]