From the January 1, 2007, edition of The New York Times:

“Several bloggers reported last week that they had received Acer Ferrari laptops, which can sell for more than $2,200, from Microsoft. A spokeswoman for Microsoft confirmed on Friday that the company had sent out about 90 computers to bloggers who write about technology and other subjects” that could be affected by the release of Windows Vista, Microsoft’s new operating system.

“Being provided an evaluation computer from Acer is not a ‘bribe,’” argued blogger Blake Handler, after receiving one of the free laptops. “It simply allows me to accelerate my evaluations, documentation and demonstrations of Windows Vista.”

OMG! You’ve got to be kidding me, Blake. I guess just being *lent* a laptop wouldn’t have been enough to accelerate your evaluations? I guess only being given a freebie from Microsoft would do the trick.

Now, I realize it must be hard to send a shiny new laptop back to the mother ship just because it’s the right thing to do. Still, I think very little of the bloggers who are keeping Microsoft’s bribe laptops.

Clearly, they’re exploiting the lawless, Brave New World of the blogsophere, where, since they’re Not Quite Journalists, they don’t feel constrained by any of those pesky journalistic ethics guidelines. Like the one that says, “You don’t keep $2,200 gifts from the subject of your review. You might think you can still write an impartial review, but it’s highly unlikely-and either way, nobody will believe it.”

But Microsoft gets much of the blame, too. It deliberately exploited a weak spot in today’s court of public opinion: how bloggers influence consumers, but generally don’t have conflict-of-interest policies.

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