[WARNING: this post reads a bit like a love letter to Typepad. Oh well, so be it. xox cb]
Here's one of the USATODAY blogs, but the others are also linked on a side menu.
Link: USATODAY.com - Small Business.
You'll notice that Typepad doesn't appear to be credited anywhere on it. I found out about it from a feature story on the Typepad home site.
A student of mine from Montana also was telling me that the L.A. Times, where he did his internship, is also using Typepad. Not for all their online blogs (at the time he was telling me about it), but for the ones that need to be updated the most frequently on the fly. They've got design teams and big interactive features, but the staff there LIKES using Typepad.
[It is pretty easy to play down the blog software "guts" on many big sites, like with Movable Type in About.com and Huffington Post. (I don't think About.com is still using Movable these days, but don't quote me.) I've also done several business/professional sites with Typepad where I've disguised the fact that I was using blog software.]
I feel pretty vindicated by this growing big media Typepad adoption, though. Yes, one of my reviews from 2003 is still quoted on the Typepad site, but there's something bigger going on here, and I feel the need to point it out.
Blogs grew out of a grassroots, non-business need. They had to EARN the communities they grew, and be like a magnet to keep folks coming back. Over-reliance on SEO and keyword rhetoric tricks wouldn't build a REAL audience that wants to be there, with no guilt or obligation (the new business-blogging trend tries standing on its head to focus-group-fake that achievement, but it's amazing how being REAL draws a better crowd).
Blogs had certain features, like reverse chronological dynamic content, permalinks, categories (tags before anyone cared about tagging), RSS feed pings, and MOST IMPORTANT for ordinary folks: EASE OF USE.
I tell friends, if you can fill out an online form and buy something, you can post to a blog. You just fill out a web form and click "Save" and it posts.
Nearly all blogs run on PHP and MySQL, systems that were often snubbed by businesses. Now, I suspect PHP/MySQL development is starting to overtake some of the more commonly-used business-only tools.
Business web services tended to be highly customized, linked to IT depts with turf to protect, big shot certifications in .ASP and so on. Coders want to code, and for business content providers (people with something to do besides sell widgets), most wanted their own content management systems, either a custom job or pricey out-of-the-box business template "solutions" (fill in that box in your Buzzword Bingo card).
So a funny thing happened on the way to moving HTML sites into XML-driven content management databases. It turns out, the grassroots and social media usability testing of the blog social movement created a product SUPERIOR to the highly-touted "business solutions," to the point now that big businesses are turning to blog software to provide the guts for some of the most simple web site content posting imaginable. Even for businesses that aren't in the content business, and only want to sell lots and lots of widgets.
Why? I mean, those IT depts are still busily protecting their turf, cranking code, making very fine custom things, or customizing out-of-the-box software developed strictly for business use.
So why would big businesses turn to blog software?
Here's my number one speculation: EASE OF USE.
Businesses have employees who have to get their jobs done. This is what my student told me about the L.A. Times as well. While tech heads can get up to speed on most business groupware because they have to, every level of complexity makes more work for the non-techie employee, and slows down the workflow. Sure, major online content providers can continue to use their own content management systems WITH blogs, but I bet a funny thing will happen there too. I'd bet one system would gradually become more used than the other on the work site, if they both did basically the same thing: got content up quickly on a web site.
Bloggers, particularly those with filter blogs that link heavily to other sites, have streamlined their workflow with quickpost bookmarks, the perfect thing for whipping out a quick blog post on your coffeebreak. Not a second is lost.
I still compare blog software to a coffee cup more often than anything else. While the blog movement is a distinct social phenomenon (as is a trip to a trendy coffeeshop), a COFFEE CUP can be used for anything: watering your plants, scooping soup into bowls, nuking some hot water in the microwave, etc.
In short, a coffee cup is a shell that can hold whatever you decide to put into it. That is the beauty of blog software, and I've said it since my very first days in Radio Userland in 2002. Forget what people SAY you have to use blog software for. Pour WHATEVER you want into that coffee cup.
Then there's the problem with so many business content management systems, as in, they're godawful. I don't just mean godawful from an employee usability standpoint, although, as I point out above, that is a big part of it.
Sad to say, too many major media content management systems are still deliberately obtuse in their public structures as well, lacking even rudimentary permalinks, a coin of the realm in a vast inter-linked Internet but Greek to content providers looking to be "sticky" and trap you in their walled gardens. Expiring links, stupid "registration" firewalls for public content, poor search capabilities, lack of author indexing, poor tagging, you name it, many of these "professional" business media solutions are so pathetic blogs leave them in the dust.
And for employees, given a choice between a fluid posting system and a hard-to-remember, arcane, used-only-at-work posting system, which one would people automatically gravitate to?
I don't fault employees one bit, and I even believe this is a big part of Typepad's success. I've trained many people in other blog tools, and used more powerful blog engines (Movable Type, Expression Engine... I never got on that WordPress bandwagon, and I'm still glad). They're fine for me to use, but if I have to train a new blogger or client/friend who is launching a new business site, which would I choose?
There's a reason I used Typepad for my blogging seminar at the University of Montana last year. I needed to keep the difficulty threshold as low as possible and get the kids up and running as quickly as possible. That ruled out both Blogger (free, but more difficult) and Movable Type (which I could have easily set up on the dept servers). The student newspaper is now using Expression Engine, as I am on some private projects, but I'm wondering if Typepad's new business tools and support might not make that unnecessary.
Is Typepad a category killer? The main thing that holds me back from recommending it further are the hosting issues. I get nervous being so dependent on Typepad's hosting, although it has certainly been robust enough for most of my uses, with good tech support and few outages. But for crucial business uses? I think there are security issues for businesses regarding sensitive information hosted off-site.
I'm using Typepad for quick prototyping of a company employee news intranet site right now, but my plan is to convert it to Movable Type once the demo gets approved, so we can make it secure behind the firewall. Can Typepad support uses deep behind firewalls, the really secure ones, for sites that MUST be accessible ONLY on company property?
Movable has lagged behind Typepad in features and ease of use, and for an employee news intranet, that difficulty threshold (and even the feeling of welcome and fun with the Typepad interface) can mean the difference between a successful site and one that dies on the vine from lack of use.
If Typepad business services could support those two issues, hosting and firewalls (and maybe, better searching, so I'm not dependent on Google, which is disabled behind firewalls), I'd be TOTALLY cooking with gas.
I know this sounds like a big promo for Typepad, so here's a quick disclaimer. I was an early beta tester for Typepad before it went public, and I reviewed the product for CNN.com, but I am in no way working for Typepad, getting any compensation from Typepad, or in any kind of special communication with Six Apart (if I were, I'd probably know more about the details of their business solutions, and I bet I've got some erroneous assumptions above. If I've got something wrong, I'd be happy to be corrected).
I do, however, feel quite vindicated in my early assessment of Typepad. [grin] Doing the righteous dance...
UPDATE:
As I mulled over this post, it occurred to me that Santa Claus might be looking in here, so maybe I should make my own personal Christmas Wish List of features I'd like Typepad to give me so I'll be totally in hog heaven. OK, so here goes...
1. Search. EE has an internal search feature that doesn't rely on Google. I need a search feature on Typepad that works (!) and works behind a firewall. (I think the Google sandbox is starting to corrupt my site-specific search results.)
2. A way to use the Typepad portal and interface on an internally-hosted (and secure) company intranet site. I know, I know, I can use Movable for that, and I have. It is more than robust enough, but to get employee participation, I need it to have that FUN and EFFORTLESS feel of Typepad, to make ordinary people feel comfortable enough to post, even official administrator-types in different departments who HAVE to post their events and announcements. I've tried training non-techies in Movable, and it isn't pretty (and I cringe at the very thought of training them in Expression Engine). Plus, I want Typepad moblogs and photo albums and lists on my intranet too.
3. Better sidebar display of feeds from other blogs. Right now that feature is limited to five, and it doesn't update reliably. I've cheated and found a work-around to that limit, but the other day the program spanked me for it.
4. Internal Typepad support for Feedblitz-style email updates. Yes, I use the widgets right now. I have no problem with the whole widget/plug-in universe. But it seems to me that at the very least, subscribable email updates (full post and excerpt) ought to be built into the system the same as RSS currently is.
5. Internal Typepad support for Feedburner-style feed management. This is more of a want-to-have than a must-have. I'm more than happy using Feedburner, and prefer using my own account instead of the widget, because the Feedburner widget makes ugly URLs. Typepad has decent feeds right now with the index.rdf file, so I can't complain. I just don't use them any more and administer all my feeds, feed promotions, and feed stats at Feedburner.
6. Subscribable categories. If Typepad wants to play with the big kids, give me RSS category feeds. Yeah, both email and RSS/Atom subscription options for individual categories. Radio Userland had that a long time ago, but that's really no comparison, because the code base of the Movable/Typepad universe is FAR superior to Userland/Manila. But I want my cake and eat it too. (Yes, I know, if I wanted it badly enough, I could burn category feeds in Feedburner, and set up individual forms for each. Call me lazy...)
7. Pie-in-the-sky: Post ratings/rankings. Yes, I'm being silly, but I still look at Scoop with lust in my heart. How about a little widget of five stars, like they have on Netflix, that anyone can just roll the mouse over and click? Maybe a way to automatically compile a "Most Popular" list based on the rankings? Would spammers go nuts over it? Maybe it would need a Typekey authentication option. Oh, I can dream...
And while I'm talking about Christmas, I should say "thank you" to Typepad for the Custom CSS feature, which makes my life easier and less stressful every time I don't have to completely convert to the Advanced Templates. I still probably convert over more than I need to, but the ease of use with Custom CSS feels so creative and fun, sometimes I think my head is going to explode because of it.
Custom CSS, and Notes Lists that you can paste HTML/javascript code into. Those are the two most brilliant ease-of-use interface innovations Typepad has introduced.
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