My friend at the Kansas University put me on to these two stories. Very intriguing! I'm liking the analysis of the San Francisco Chronicle piece, although wouldn't it be cool if it were a formal rhetorical analysis examining these very questions? Any grad students out there looking for seminar paper ideas? Anyone, anyone, Bueller...?
Link: The Chronicle: Wired Campus Blog: Is It Too Late for the Fourth Estate?.
Link: San Francisco Chronicle: New media are the message / 'Journalism by other means' makes its mark.
This first Chronicle below is the Chronicle of Higher Ed.'s Wired Campus Blog.
April 12, 2006
Is It Too Late for the Fourth Estate?
With the merging and closing of newspapers and the emphasis on advertising and marketing, some journalism schools must be looking for a reason to exist. Perhaps it’s time to focus on small-scale, Internet journalism -- journalism for the masses. Dan Gillmor, founder of the Center for Citizen Media (affiliated with the Berkman Center for Internet and Society at Harvard University), posits that online citizen journalism is not ruining the Fourth Estate but adding to it and improving it.
According to an article in a Vermont alternative newsweekly, Gillmor says that tomorrow’s news machine “will be more of a conversation, or a seminar” and that “the lines will blur between producers and consumers.” Given that, some might think that j-schools should take a more active role in educating the general public, not just current and future reporters, about how journalism works.
To add to this whole discussion, the San Francisco Chronicle recently assessed the role that amateur online journalists have had in scrutinizing the Iraq War, the Bush White House, and the Congress. The article suggests that bloggers have been tougher and more perceptive on the issues than professional journalists have. Because of the financial pressures on newspapers and the poor reputation that journalists have among some Americans, it would seem that journalism in general is in trouble. Or maybe blogs like this one represent the future of news?
See what I mean? Wouldn't there be a value to being able to SAY definitively that bloggers have been tougher than professional journalists, OR that professional journalists have been tougher than bloggers?
Rhetorical analysis would be a good tool to evaluate communicative artifacts from a well-selected representative pool of dual coverage. You'd need to operationalize your research question a bit more, but the real key, I think, is making sure that bloggers' journalistic rhetoric is examined in terms of its larger, dialogic ecosystem, rather than as isolated communication acts outside of the larger field of the ongoing conversation. As Gillmor says, "news should be a conversation." Blogs most certainly are.
Another challenge for the kind of research I'm proposing would be to find a dialogic frame for looking at conventional journalism across its larger field of ongoing conversation. I'm in the middle of reading Pierre Bourdieu's short lecture "On Television" right now, and it's interesting to see his attempt to do just that.
So often I hear or feel the frustration of professional journalists who can only throw marshmallows at larger issues that beg for more definitive answers than the admirable but limited effort to skim out an answer with tools of journalism research, as in the San Francisco Chronicle article below. While it's stimulating, it doesn't MAKE KNOWLEDGE or ADD TO THE GREATER POOL OF KNOWLEDGE IN THE WORLD.
Most journalists I've met (who've never been to grad school, and even some who have) don't know that one need not be a specialist or a wonky pointy-headed professor to appropriate and USE professional tools of knowledge-making, such as rhetorical analysis, to arrive at real answers to questions, instead of just gathering a collection of quotes and talking heads to impotently spout off about a larger question.
Journalists defeat themselves before they've started by only allowing themselves to be a shallow channel for thin pronouncements made by other people. And they really only do this on certain topics that pertain to social issues. Most professional journalistic endeavors will have people who use professional tools to analyze an annual report or balance sheet of a company, people with math analysis skills, for instance, or skills for sophisticated database massage. Why shouldn't rhetorical analysis of texts be another skill journalists (or bloggers) can use to hold sources more accountable for their communicative actions on bigger questions about things that really matter?
You KNOW the PR industry has people who are able to do very sophisticated textual analysis as a way to gauge the success and effectiveness of their message campaigns. They don't publish their findings, but they most definitely have them in internal documents. Why should the PR industry be more sophisticated at analysis than the journalists they're trying to manipulate?
Anyway, let's take a look at what the SF Chronicle reporter "suggests," but is unable to make a definitive analysis or argument about.
Link: San Francisco Chronicle: New media are the message / 'Journalism by other means' makes its mark.
New media are the message
'Journalism by other means' makes its mark
Matthew B. Stannard, Chronicle Staff Writer
Sunday, April 9, 2006
The invasion of Iraq and the three years of war that followed it seem
unlikely to go down in history as a proud era for American journalism.
Critics on the political left and right, journalism professors and even
many reporters agree that the media -- print and electronic alike -- failed
to provide accurate, unbiased or complete coverage of the past three years and
particularly the run-up to the war.
But while critics often blame that failure on factors unique to the Iraq
war or the Bush White House, some experts say journalism's current crisis has
less to do with the conduct of the Iraq war and more to do with its timing --
smack in the middle of the biggest technological revolution journalism has seen
in years, "probably not since Gutenberg," in the words of Orville Schell, dean
of the Graduate School of Journalism at UC Berkeley.
That revolution -- combining expectations from the journalistic quake
that was Watergate, the corporate merging and downsizing of media and, most
importantly, the new technologies of the Internet -- has placed journalism at
the precipice of a paradigm shift. Covering the Iraq war, and the public
response to that coverage, may just push it over the edge.
"I think the business of journalism is in a very desperate strait right
now," said Thomas Kunkel, dean of the Philip Merrill College of Journalism at
the University of Maryland. "And that might be the best thing for it."
Some of the most common complaints about the way the American press
covered the war come from the political left. Anti-war activists have accused
journalists of failing to look skeptically at White House claims that Saddam
Hussein had weapons of mass destruction, claims that did not prove to be true.
[...]
"The press treated the war at the beginning the way the press treated
other wars at the beginning, and that was: There's nothing to discuss. We're
off to war," said Theodore Glasser, of Stanford University's Graduate School of
Journalism.
"There was no debate among Democrats and Republicans (about the existence
of weapons of mass destruction in Iraq), therefore there was no debate in the
press. The press has always had a hard time covering debate outside the
mainstream."
[...]
"This administration really has been better at keeping people on the
reservation generally ... but they've all tried," he said. Nevertheless, the
most recent report on the State of the News Media by the Project for Excellence
in Journalism found that most people see the press as slanted and more
concerned with the bottom line than informing the public. The same survey found
that a majority of national reporters feel that the press is too easy on the
White House and that journalism is being hurt by bottom-line pressures.
[...]
"To some degree, journalists are berating themselves for not living up to
their own mythology ... (But) it's not as if the good old days were always
there and we've suddenly lost them."
But there is one area of change in the past few years on which almost all
experts, critics and academics agree: the rise of what Lichter called
"journalism by other means."
The Internet has given readers unprecedented access to overseas
newspapers, original transcripts of White House briefings, videos of executions
posted by the insurgents who committed the deeds, and blogs written by American
soldiers, amateur journalists, armchair critics, Iraqi citizens and the
next-door neighbor.
Even Rendall and Aronoff agreed that blogs have offered a new outlet for
people disaffected with mainstream news coverage of Iraq and other issues, a
defection to which mainstream news media has yet to fully adapt.
The technology behind "journalism by other means" was developing before
the war and could have arrived without the invasion of Iraq, as would the
economic pressures on mainstream news prompted in part by that new technology.
[...]
"What the war has done is hurled kerosene onto the fire. It provided the
passion, and when people are passionate about things, they get active about
things."
So instead of creating a ripple of letters to the editor, canceled
subscriptions and advertiser boycotts, those unhappy with the mainstream media
were able to create vocal displeasure through their own media -- media that
grew larger each day, feeding on itself and on traditional media for content.
[...]
Soon, the blogs demonstrated an ability to make, or remake, news
overlooked or handled differently by the mainstream, from analyzing a Wall
Street Journal reporter's downbeat letter home from Baghdad to sharing a list
of accomplishments purportedly made by the U.S. military since the end of major
combat, and from the questionable Bush National Guard memos to Trent Lott's
poorly received birthday comments.The result: lots of energetic criticism of
the mainstream media, and the budding of a new alternative media, arriving just
when traditional media is under enormous financial pressures from corporate
mergers and downsizing.
"The media is financially off balance, and then you bombard it with all
these political assaults from right and left, and you have an absolutely
critical societal function that has no terra firma under it," Schell said.
"That's not good for a society that depends on its public to be well-informed." [emphasis mine]
But others see the gloves-off treatment as healthy.
"The
democratization of journalism has really been a phenomenal thing to watch,"
Maryland professor Kunkel said. "The journalism industry might actually resort
to doing better journalism as a way out. If that's what it took to get them to
do the right thing, God bless them."
Yup, just bless 'em. Bloggers are out there appropriating tools that are just lying around because journalists won't pick them up, tools of analysis and criticism, of making arguments, debating, evaluating the comparative strengths of various arguments, their persuasive value, and making truths, making new knowledge through dialogue and consensus, as well as dissent and dialectics.
I could take it a step further and berate academics who want to claim these tools as their exclusive domain, speaking in closed groups only to other members of strictly defined disciplines.
Once upon a time there was such a thing as a "public intellectual," but with the great gaping hole in the public commons left by the disengagement of academic intellectuals, the hall monitors of public discourse became the journalists, by default. And they, in the name of populism and accessibility, refuse to use the tools at their disposal, and instead dumb down the public discourse to an intellectually silly relativism where all viewpoints are treated interchangeably as are the talking heads that spout them, to be plugged into a simplistic formula where each issue has two sides and only two, summarized into a thin gruel with no intellectual engagement at all.
Thank goodness bloggers found a way to rush into that airless vacuum left by the abdication of the commons by intellectuals and critical thinkers, and the journalists who fill their thin gruel with factory-farmed high-fructose corn syrup at the behest of "wag the dog" market-driven mass media corporations.
One thing still gives me nightmares (esp. as I contemplate the net effect of the so-called "alt paper," the Phoenix "New Times," buying the iconic and iconoclastic "Village Voice"):
If blogging and the citizen journalism movement hadn't suddenly appeared at this moment in history, would anybody have thought to invent it? Or would we have just chugged along, obese on our overly-sweetened thin gruel and none the wiser to what we were lacking in the empty calories?
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