Link: Google Print gets new name | InfoWorld | News | 2005-11-17 | By Nancy Gohring, IDG News Service.
I've written in here previously crowing about the possibilities of Google Print, which was followed by a similar but perhaps more commercial announcement from Amazon, for a service called Amazon Pages, trying to commodify book parts by splitting them into decontextualized page units (lexias?!).
When it comes down to it, they appear very similar ventures, but feel to me vastly different. Maybe it's a distinction without a difference, but I got a bee in my bonnet over this thing, and I'm still stewing on it.
My initial impressions are this: Copyright dinosaurs hate Google Books, but the interface and its conception I think have the capacity to make McLuhan-style alterations in the neural paths of our brains.
Meanwhile, Amazon Pages seem like horseless carriages to the Nth degree. Old media punts its content into the new wineskins. Instead of making more open rangeland, Amazon goes beyond fencing the wild west and instead starts creating half-acre subdivisions and burbs.
Now can I mix metaphors with the best of them, or what?!
OK, my mangling of language aside (I really need to enter the Dark and Stormy Night contest), am I protesting too much? Is this really a moot distinction?
Really, is Google Print truly the sign of the devil for authors, or only for rich mega-publishers? Do authors want their measly cut of the publishers' megaprofits, or do they want to be READ? What do we lose with all these radically anal constrictions of copyright? (yeah yeah, McLuhan would call those "media reversals") Do we lose a mental download of the Akashic Records? The authoring of a massive collective book of our consciousness?
[my take on locking away content behind firewalls, like with NYTimesSelect: you can MAKE MONEY by locking stuff away, but you LOSE INFLUENCE. If you cast your bread (ideas) upon the waters, you GAIN INFLUENCE, but perhaps LOSE MONEY. Which is of greater value as wampum? Cash currency, or influence?
With TimesSelect, NY Times columnists lost more than 80% of their influence in the world of ideas virtually overnight, as they vanished from public discourse where they once held forth with great power, where they were cited and linked to. Now they are still writing with force in their walled garden, but they might as well be paper tigers, because their influence has disappeared.]
Alternately, what is so evil about what Amazon is doing? I've been a fan of Amazon generally, unlike many of my colleagues who are willing to work harder to support small independent booksellers. I can't help it. I'm in love with good interfaces wherever they might be. The power of what Amazon does for books and the Long Tail (just as what Netflix does for films) to me far outweighs the value of physical bookstores. I live deep in the Amazon backlist, stuff that would never occur to an independent bookstore to stock.
See, I live so deep in the backlist, I want to go to ancient Alexandria, and Google promises to take me there. I think Google has the better interface and better model to deliver me to the Book of All Life. Google could turn itself into the Book of All Life (yes, I know that is a frightening concentration of power), which I could then absorb into my consciousness with instantaneous speed, living partly in those silicon ethers, partly in my carbon-based body.
Amazon not only doesn't want me to do that, it is running in the opposite direction, so far from imagining a giant Book of All Life, a Tower of Babel in Platonic imitation of the Akashic Records that could reach all the way to Heaven (until lightning strikes the Tower card and all our languages get scrambled up again), that instead it wants to build paid portals into millions of little anthills! Granularity gone mad!
Am I exaggerating? It is one thing to commodify individual songs off musician's "albums," whatever they may be. The "album" as a genre was never as unified as the "song" was as a genre. Should iTunes charge for songs by the musical phrasing? One price for the intro, one price for the first movement, another price for the key change, another price for the diva big finish?
Books as a genre are of course as socially constructed as anything else, and they have natural divisions, from the evolution of the short story to the development of the novel as this big sprawling form. Books have chapters, which, for edited collections, are intended to be contiguous units.
All that makes sense, but page divisions are an arbitrary construct created by a piece of software, the typesetting program. They are not sense-units; they are not "lexias."
Oooh, I know I protest too much, because I am a fan of nonlinearity, made it a banner to wave in my nonlinear hypertextual dissertation. Should hypertextual chunking have any sense units to its divisions, whether created by the author or the readers? (co-authors all, technically)
And also consider that I do defend the decontextualized Xerox method for library research, a practice that saved my ass in many college courses and for a Ph.D., because you really don't want my dyslexic eyeballs trying to copy things out for bib pages and such on those cute little notecards some researchers use. I transpose so many letters and numbers it isn't funny.
But I have a legal right to make those copies in the library for my research. In Amazon's Pages model of the universe, not only would my right to get those "free" (other than the coins I feed into the copy machine) copies, it appears even my right to have access to books in a library would disappear.
If Ben Franklin were trying to start a public library right now, I think he'd be arrested. At the very least, he'd make a terrorist watch list for his unpatriotic and radical ideas about sharing information.
Link: Google Print gets new name | InfoWorld | News | 2005-11-17 | By Nancy Gohring, IDG News Service.
Google Print gets new name
Controversial Google Print offering is now called Google Book Search
By Nancy Gohring, IDG News Service
November 17, 2005
Google's controversial Google Print offering has a new name, but even a Google product marketing manager doesn't expect the new name
to placate critics.
In a posting entered Thursday to Google's blog,
Product Marketing Manager Jen Grant wrote that Google Print is now
called Google Book Search. She said that the company has received
comments from users excited about the prospect of Google Print making
it easier for them to print documents. The service, however, was
designed to let users search within books and has nothing to do with
actual printing.
The Web site address has changed from http://print.google.com to http://books.google.com.
The new name is expected to help users better understand the service, although Grant notes in the post that the company doesn't
think the name change will affect the opinion some people have of the program.
She's
referring to the chilly reception Google Book Search has received from
certain quarters. Two writers groups, The Authors Guild and the
Association of American Publishers, have separately filed lawsuits
charging Google with copyright infringement. They say that Google
infringes on copyright when it scans in the contents of books, which it
does in order to create the database for Google Book Search, without
asking for permission from authors or publishers.
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