I started this affair last year, but I'm a total addict, and not for the reasons they advertise. I use it as a poor person's TiVo.
Most of the titles I select from Netflix aren't even movies at all. But they definitely do come from what Wired magazine calls "the long tail."
I've canceled cable and so far don't miss it. All I was doing was leaving on the Food Network and Home and Garden channel all the time as mindless wallpaper.
So anyway, I wanted to share my particular Netflix "programming" strategy, in case there are others doing this or thinking of doing it. One of my favorite things to do is to take interfaces and services and to use them for purposes the founders/advertisers seemingly did not intend. I first started using blog software, for instance, because I was too lazy to create my own content management system from scratch, and RSS was Really Simply Brilliant.
BTW, a number of your custom Netflix pages are available for RSS feed readers... I'm proud to say I was probably one of many bugging them to implement that feature, and they did! How cool is that?
So sure, I could actually BUY a TiVo, blow the money, but what would I record? The Food Network and Home and Garden channel?!
I love what the TiVo revolution is doing for interactive media on the social level. It just doesn't suit my usage patterns. Netflix does.
You want to try what I do? Here's a trick: create your own time-shifted PBS channel with Netflix. Just plug PBS into the search field and find all the DVDs that come up (start with the documentary sub-field if you don't want a gazillion results right off the bat).
Think of it. Your own personal PBS channel, and you know public broadcasting will get money from your patronage, but you won't have to listen to those nauseating extended beg-fests.
I've never been able to figure out weekly programming guides anyway, and PBS programming isn't set up to fit into my schedule. I never know what day of the week it is, so my favorite broadcast programs tend to be the kind that play every day at a set time, like "The View" or "Xena, Warrior Princess," or "Gilligan's Island." Working at CNN is a good thing for me, because every day is different and the same all the time: news, news, and more news.
I think trying to make us remember the days of the week is an oppressive conspiracy, right up there with trying to tell left from right. (Hey, I can tell left from right just fine! The problem is I'm only right about 50% of the time)
I find the same joy in Netflix that I first found at the audio download site Audible.com. Now they call what Audible does "podcasting," and that is cool. Wish we had a cool name like that for Netflix. (see also my column, Invasion of the Podcasting People?"
If I had money, I'd invest in Netflix stock, and not for any of those standard "broker" reasons either. Even before I'd heard of the "long tail," I loved any business that gave me a piece of that long tail. I was an early miner of the Amazon.com backlist. Market analysts lather all this whoo-haa over challenges to Netflix's business model from companies like Blockbuster. Ha. Even the name "Blockbuster" belies its vapid business model in the face of the long tail. It always makes me laugh when "analysts" don't get the most basic things. I remember when they thought Barnes and Noble's online site would challenge Amazon. Barnes and Noble wasn't even Amazon's competition. Massive department stores were, any business whose long tail inventory is limited by the size of warehouses.
So what else do I put on my Netflix queue? I've gone documentary-mad, that is true. But you can bet all the back seasons of the Xenas and Star Treks are there. HBO series I was always too cheap to subscribe to when I had cable, they are there (premium cable services are a sucker play... WAY too expensive). I'm wondering when "Gilligan's Island" will make it to DVD. Canceled series, like Chris Carter's "Harsh Realm" are on there, and that late night favorite, "Millenium."
Nearly any show that ever played once on TV can be found on Netflix. It's time-shifting, I tell you.
Oh yes, and I do watch some movies. Never new releases. Netflix has TOTALLY spoiled me. The new release-hyped movies are some of the most pathetic offerings in the Netflix corpus. Last year I'd still check the list, and the top 100 rentals, as I am a fan of many contemporary movies that are just feel-good schlock (I loved "Under the Tuscan Sun"). I'm not a film snob. But when those lists are weighed against the full Netflix choices, they seem a lot less attractive than they do on the Blockbuster "New Release" walls.
It really made me realize how much the entertainment industry puts into manipulating us into that funnel of demand, probably right down to measuring blink rates, like they do in supermarkets. You take away that artificial creation of marketing, and you end up reflecting on how much you really want to see that latest formula comedy or suspense thriller that will make box office numbers for one to two weeks and then thankfully disappear.
But the good stuff isn't shoved into the background so easily at Netflix either, particularly when you use the new "Friends" feature. One of my friends is mining all the foreign films. He watches them all so I don't have to, and he recommends the best that he finds. Handy, that. Other friends are mining other regions of the long tail, and they also share their discoveries. What fun! I try to turn them on to my endless documentaries. And we don't have to put our views out there for anyone and John Ashcroft's ghost to see.
OK, I'll be the first to admit Netflix may not have all the bugs out of "Friends" yet, but community-building features were another thing I've been pestering them about, just like RSS, so I was ready to give it a shot. Right now, the feature isn't customizable enough, and that is enough to make people nervous. I mean, do you really want to put your mother on your "Friends" list knowing she can see ALL the movies you watch? They need FOAF-style privacy customization, and you can bet I bug them about it. But FOAF (friend of a friend network, for those who don't know it) isn't even far enough along yet to handle layers and circles of access and privacy.
I'm already addicted to many aspects of the "Friends" features. My group is small now, and some privacy controls are creeping in, so I know Netflix is getting the message. I only have people in my group whom I don't care if they can see my entire rental history. Some I've invited have declined when they see that their rental history becomes an open book to their friends.
I did try to make a profile for my dog, a queue for films I don't want anyone to see I've rented (that horrendous Suze Orman thing, for instance... who does her hair?!). It was too clunky to use much, though.
Now the Friends feature allows you to hide movies you've rated from ALL of your friends as a group. I'm not sure what value that is, although it would incline me to invite my mother to join my friends list. But I'd really like to be able to say which friends can see which rated movies, to be able to customize what is ON the list, instead of being able to customize what is OFF the list. I mean, I've rated more than 700 titles.
And here's my biggest complaint: I can't view my own Friends Share Page. I see my friends' share pages, but I have to guess what my own looks like, or ask them to log in and show me how I am presented in that forum.
Anyway, I've been wanting to log in with this personal Netflix ramble for a while now. I'm seldom so in love with a company to wax on like this. I think Netflix has its own part to play in the democratization and interactivity of media, with time-shifting and custom programming, more so than TiVo, which mostly limits people to time-shifting content that was already broadcast. I think digital video recorder companies mainly want to prime the pump for the entertainment industry's obsession with video-on-demand, that boondoogle of the 1990s.
Mainstream media still doesn't want to give up its control of the funnel, and usually prefers "psuedo-interactivity" to real interactivity. To my mind, all the video-on-demand model wants to do is control interactivity by hiding parts of the long tail, sort of like a border collie herding us around like sheep, past ads and product placement and other BS. I suppose that Netflix technically has that kind of power as well, but I'm less likely to cynically seek out the hidden agendas under the politics of Netflix interfaces than I am to the tricks they are trying to embed inside TiVo and other digital video interfaces.
And as Forest Gump would say, "that is all I have to say about that."
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