From kiss of the panopticon:
kiss cultural theory: Adorno; Althusser; Anderson; Aristotle et al
LOUIS ALTHUSSER
French Marxist philosopher.
In the 1960s and 1970s, Marxist thinkers such as Althusser developed more sophisticated articulations of ideology in base-superstructure theory, in an attempt to explain why there hadn't been a world revolution along Marxist lines. Instead of a simple cause-and-effect relationship between ideology and the economic base of society, where one class imposes its values on another, Althusser redefined ideology as a continuous and all-pervasive set of practices in which all groups and classes participate. Obviously, this makes the task of organizing the overthrow of the oppressors much more difficult.This participatory model, where even the oppressed classes happily accede to their oppression, is quite similar to Gramsci's notions of hegemony. However, it differs insofar as it makes social change appear unlikely. Gramsci's theory, on the other hand, allows a much greater role for resistance to dominating influences from within the hegemonized groups, and recognizes the opportunity for social change within a capitalist system. (Fiske, 176-178).
The modern British state provides a good example of a political entity dominated by what Althusser describes as the 'ideological state apparatuses' - the political system, the churches, the schools, the family, the legal system, the system of mass communication, and cultural activities like the arts and sports - instead of the more blatant "repressive state apparatus" of police, the armed forces, the prisons, and so on. See Thompson, Ideology and Modern Culture, 92.
Althusser also originated the concept of interpellation, aka "hailing." Once again, this is all about power relations between individuals and groups in society. He argued that "ideological state apparatuses" 'hailed' persons into certain subject positions (for example, as "middle class", instead of the more revolutionary subject position of "working class"; as "black" instead of "white"; as "girl" instead of "man."). Hailing is, in this sense, a kind of "invitation" that actually works to situate people -- specifically, to coerce them (in non-apparent ways) into seeing themselves in particular ways.
For example, the "Hey, you there!" of the policeman constitutes the person addressed as a particular kind of subject (a "suspect", perhaps) within a particular structure of authority. Even though the person addressed may be innocent of any crime, he still may feel guilt, as if he had done something, simply by virtue of how he is reconstituted by the policeman's hailing within a legal structure of authority. You only need to compare this to another form of address the policeman might adopt: "Excuse me, sir (or ma'am)"; here the subject of the address is being interpellated in a very different way.
To take the point further: if a white policeman addressed a black man as "hey, boy!" the addressee would be placed as a subject in a structure of authority that was most likely predicated on a white power structure that placed blacks in an inferior position. If a male policeman addressed an adult woman as "hey, girlie!" or "Hey, doll!", that would suggest a patriarchal power structure that placed women in an inferior position to men. (See Louis Althusser. 1971, Lenin and Philosophy. Trans. by Ben Brewster. London: Monthly Review Press.)
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